9 Jun 2010 07:00
9 June 2010
Ila Group Limited
("Ila" or "the Company")
QVC Order Announcement
The Board of Ila (AIM: ILA), is pleased to announce the receipt of its first purchase order from QVC, one of the UK's leading television sales network. This is a new sales channel for the company and also represents the first order for the Pebble, Ila's latest offering in its growing range of products.
Ila already sells its security products via a number of high street names internationally and has always recognised that television sales networks represent a fantastic sales platform and an ideal route to market for its products. QVC is the largest television sales network in the UK and has a major presence in the US and Europe. This order for both the Dusk and Pebble gives the Company an opportunity to reach a wide range of consumers and potential to expand through this channel internationally.
QVC is currently preparing to go to air in July/August 2010 with Ila's Jacqui Hames, the well-known former presenter of Crimewatch, co-presenting the products during the part of the programme currently planned to be dedicated to the selling of the Ila Dusk and Ila Pebble.
The Pebble is a compact key ring alarm that emits a 130dB siren making it easily available to hand. It is smaller in size than the existing Ila Dusk and has a lower price point, making it more of an impulse purchase and giving it a wider target audience.
Simon McGivern, Chief Executive Officer of Ila, commented: "The response to the Pebble has been tremendously encouraging. It is an ideal complement to the Dusk, with retailers appreciating the different market it addresses.
The fact that QVC have seen both the Pebble and the Dusk as products that will sell well through its TV sales channel gives Ila increased credibility. Our growing range opens up new retailers and increases our prospective target markets."
For further information please contact:
| Ila Group Limited Simon McGivern, Chief Executive Paul Gazzard, Director
| 020 7501 1050
|
| Arbuthnot Securities Limited Antonio Bossi Ed Groome
| 020 7012 2000 |
About QVC
QVC had sales in the UK of £359.7 million in 2008. In that year, it handled 15.2 million phone calls and shipped 13.9 million units. In the UK, QVC is carried on satellite, cable and digital platforms throughout England, Scotland, Wales and Ireland, reaching 22.8 million homes. The channel broadcasts 24 hours a day, seven days a week, with live programming from 9am to 2am. On a global level, QVC reaches 166 million homes and in 2008 shipped more than 160 million units.