21 Jun 2018 10:00
Koovs plc
Koovs collaborates with Bollywood icon Taapsee Pannu
High Profile social media campaigns driving exceptional reach and engagement
London, New Delhi, Rome: Today, Bollywood icon Taapsee Pannu debuts a new social media fashion collaboration with Koovs, the leading western fashion brand for stylish, aspirational 20-somethings in India. Pannu, a high-profile film star in India who has 17 million followers across social media platforms, is currently shooting her latest film co-produced by global star and film mogul Shah Rukh Khan, in Scotland.
Taapsee X Koovs campaign will comprise of her travel diaries from Italy's capital. This is the latest in a series of highly successful social media campaigns with celebrities by KOOVS that have to date reached a total social media audience of over 140 million and gained engagement with six million Koovs followers and fans of the stars. In the last three months across these campaigns, Koovs has achieved as high as 80% engagement with its social media audience, regularly double that of its nearest competitor.
Mary Turner, CEO of Koovs said: "In May Redseer Consulting reported that 58% of customers surveyed cited social media as the most influential factor in their fashion choices. So, we are very fortunate that these iconic young stars want to collaborate with our brand to bring fashion and fun from a global stage to their fans and followers."
For further information please contact:
KOOVS plc. UK Jody.haskayne@koovs.com +44 (0) 7710 726443 KOOVS.COM INDIA Sutapa.chatterjee@koovs.com |
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About Koovs
Koovs achievements since IPO in 2014
Koovs sells affordable western fashion in India online. In the four years since its IPO in London, the Company has succeeded in establishing:
· Significant and growing social media following and customer engagement
o 2.4 million followers including 1.9 million on Facebook and 500,000 on Instagram
· A leading brand that is fashion-forward and affordable
o Recent RedSeer survey showed that Koovs continues to outperform other platforms on product variety and quality
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A technology platform delivering seamless customer experience
o In FY17 Koovs implemented the latest modular microservices architecture to deliver scalable performance, rapid technology development and innovation
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Koovs' own label and designer collaborations already leading fashion trends in India
o 40% of FY17 sales were Koovs Private Label, with Koovs featuring over 10 exclusive collections with famous Global and Local designer including Manish Arora, Hattie Stewart, Gauri & Nainika and Henry Holland
·
Highly experienced Management team
o Over 125 years' combined retail and technology experience
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First class logistics and lead times
o Average 'order to delivery' time in January 2018 was 3.5 days compared to average of over 4 days amongst India e-tailers
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Industry-leading customer care metrics
o Forrester survey ranked Koovs No.1 for "Best Customer Experience" among online-only retailers in India and RedSeer awarded Koovs the highest Net Promoter Score amongst peers
o Over £70 million invested in Koovs to date establishing itself as leading affordable fashion brand in India
Details on the recent celebrity Social Media Campaigns
1. KoovsLondonDiaries with rising young male star Ahaan Panday (gaining reach of 35m and engagement 1.6m), and movie and MTV India star Rhea Chakraborty (31m reach and engagement 1.5m)
2. An editorial/social collaborations with award winning actress Adah Sharma and Filmfare magazine (41m reach and engagement 1.7m)
3. An editorial/social partnership with Bollywood favourite Elli AvRam and Femina Magazine (reaching 34m followers and engagement of 1m)