KOOV.L Regulatory News (KOOV)

Innovative Facebook Live fashion masterclass #KoovsStyleSesh takes Koovs brand to 28 million

London, Delhi, 19 April 2017. Tomorrow (20 April 2017) Koovs plc, (AIM: KOOV) will host its first Fashion Masterclass #KoovsStyleSesh using the innovative Facebook Live platform to bring the Koovs brand and fashion expertise to its widest social media audience to date.

The #KoovsStyleSesh will feature two high profile young Indian celebrities, film actress, model and fashion graduate Neha Sharma and Fashion & Beauty You Tube Guru Sherry Shroff. Hosted by cult youth media presenter Kritika Avasthi, KoovsStyleSesh will leverage Koovs fashion expertise for an original one-of-a-kind session on Finding Your Fashion Tribe.

The show will stream live on the Facebook handles of both entertainment/lifestyle site Filter Copy and Koovs, and leverage not only the significant social media following of both celebrities, but also the followers of fashion and entertainment media partners Grazia, Filmfare and Femina, to provide original and exclusive content for a total audience reach to over 28 million.

Koovs is already the leader in social media engagement within its category in India, with over two million social followers (400,000 on Instagram and 1.8 million Facebook with the highest engagement levels of 20%). The company was also recently named the Most Popular Fashion Portal 2017 by the Youth Marketing Forum.

www.koovs.com 

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