K3C.L Regulatory News (K3C)

The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.

K3 CAPITAL GROUP PLC

("K3", the "Company" and including its subsidiaries, the "Group")

Director/PDMR Dealing

K3 Capital Group plc, a leading business and company sales specialist in the UK, announces that Elizabeth Ford, wife of Tony Ford, Executive Vice Chairman of the Company, has sold 100,000 ordinary shares of 1 penny each in the Company ("Ordinary Shares") at a price of £2.52241 pence per Ordinary Share (the "Sale").

Following the Sale, Tony Ford, together with his connected persons, has a total interest over 6,247,895 Ordinary Shares, representing 14.8 per cent. of the Company's issued share capital.

-ENDS-

For further information please contact:

About K3 Capital

K3 Capital Group plc is a leading business sales and brokerage firm headquartered in Bolton with operations throughout the UK. It acts for vendors of businesses from c. £50,000 to c. £200 million through its three trading subsidiaries Knightsbridge, KBS Corporate, and KBS Corporate Finance. K3, through its trading subsidiaries, has received a number of adviser awards, most recently achieving the number 1 position in the 2019 Refinitiv Mid-Market M&A Review.

K3 Capital operates a disruptive business model with a direct marketing approach to client acquisition, using incentivised and experienced salespeople rather than advisory teams, while its highly visible online presence and proprietary online business valuation portal generates further leads. This innovative model, combined with a continuing strategy towards targeting higher value clients, are key drivers for growth and profitability.

The Group also offers all clients fully contingent and inclusive legal fees through its partner relationships with local and national law firms.

K3 Capital Group trades on the London Stock Exchange (AIM: K3C.L), having listed on 11 April 2017. Please visit www.k3capitalgroupplc.com for more information.

Concert Party

Tony Ford, John Rigby, Andrew Melbourne, Simon Daniels, Matthew Clancy and Stuart Lees, together with their respective families and other connected persons are deemed to be acting in concert and regarded by the Takeover Panel to be members of the concert party detailed in the Company's admission document dated 6 April 2017 ("Admission Document") (the "Concert Party"). Following the Sale, the Concert Party will remain the holders in aggregate of not less than 30 per cent., but not more than 50 per cent. of the Company's issued share capital. Ordinarily, should any member of the Concert Party or any person acting in concert with any member of the Concert Party acquire an interest in any shares (excluding the exercise of existing options granted to Andrew Melbourne, detailed in the Company's Admission Document) which increases the percentage of shares carrying voting rights in such company in which the Concert Party (or any person acting in concert with the Concert Party) is interested, that person together with people acting in concert with that person will be required to make a general offer in cash to all shareholders in the Company, at the highest price paid by that person or any person acting in concert with that person for an interest in such shares within the preceding 12 months, for all the remaining equity share capital of that Company. However, in accordance with Note 11 on Rule 9.1 of the City Code on Takeovers and Mergers, if a person or a group of persons acting in concert carrying more than 30 per cent. of the voting rights of a company reduces its interest but not to less than 30 per cent, such person or persons may subsequently acquire an interest of up to one per cent. in further shares in the 12 months following the reduction without incurring an obligation to make a general offer.

The respective holdings of each Concert Party member (showing the resultant shareholdings of Tony Ford following the Sale) are outlined in the table below: