INC.L Regulatory News (INC)

27 Sep 2006 07:01

Avanti Screenmedia Group PLC27 September 2006 For Release 7a.m. 27th September 2006 Avanti Screenmedia Group plc ("Avanti") Contract Win: Transport Advertising Sales Avanti Screenmedia Group plc (AIM: ASG.L) is delighted to announce that is hassigned an agreement with Motional Media to sell advertising on its network ofbus interior screens. The five year deal encompasses Motional Media's currentnetwork of 700 buses, 500 of which run through the heart of London, and theirplanned expansion to a national network of 4,500 buses. The deal is expected togenerate £2.6m in annual revenues, based on the initial deployment to 700 buses. Commenting, David Williams, Chief Executive of Avanti said: "Transport media has traditionally been one of the mainstays of the outdooradvertising industry. We are therefore pleased to be working with MotionalMedia, who have invested heavily to build a large scale network in this market.This offers Avanti an opportunity to extend its screenmedia advertising salescapability into a new market, but one which the advertising clients already wellunderstand." Ian Darroch, Chairman, Motional Media said: "Avanti are the clear leaders in screenmedia having forged the creation ofseveral markets since 2000. They were the logical choice for us to partner withand we look forward to a strong collaboration." Ends Enquiries: Avanti Screenmedia Group plc 020 7749 1600David Williams, Chief Executive Smithfield 020 7903 0676Sara MusgraveMiranda Good About Avanti Avanti is a market leading provider of retail media advertising services, whichmeans deploying plasma screen networks in shops, malls and pubs for advertising,sales promotion and customer entertainment but also offering other advertisingproducts at its venues such as posters, mobile phone messaging and experientialmarketing. Through its Networks division, Avanti is also the UK's only broadcast and fixedbroadband satellite operator with its first satellite funded and underconstruction for launch in 2008. In August 2005 Avanti was awarded by OFCOM the right to use the geo-stationaryorbital position at 33.5degreesW with 3.6Ghz of radio spectrum to operatesatellites. Avanti will use this to provide broadband and high definitiontelevision services in Europe. Avanti expects to purchase other satellites, andto create a new competitor in the provision of direct to home satellitetelevision in the UK and elsewhere. Avanti listed on AIM, a market operated by the London Stock Exchange, on 9thJuly 2004, at an issue price of 130.0p. Avanti is included in the FTSE Mediasector and has a RIC code of ASG.L. This information is provided by RNS The company news service from the London Stock Exchange