IME.L Regulatory News (IME)

20 Oct 2005 07:00

Immedia Broadcasting plc20 October 2005 20 October 2005 Immedia Broadcasting PLC Immedia broadcasts live radio via mobile phones Immedia Broadcasting, the UK's leading provider of live tailored radio forretailers, has signed a contract to broadcast live radio stations direct tomobile phones. The exclusive contract with Sydus, the Singapore-basedaudio-to-mobile technology company, gives Immedia access to a global mobileradio platform which streams its radio content to mobile phones on both 2G and3G networks. Immedia can now offer clients the powerful flexibility of customised radio withglobal reach. Sydus's technology will allow Immedia's clients to communicateeffectively with their staff and consumers, regardless of geographical location.In order to enable the service, users download software from the internetwhich can then be accessed through their phone's menu. Bruno Brookes, Chief Executive of Immedia, said: 'This new technology means we can allow companies to communicate targetedinformation simultaneously to employees on the move all over the world. Beingable to offer radio via mobile phones puts us in a leading position, ensuring weprovide our clients with the most advanced and effective technology available tomaximise access to both employees and customers. Companies will also be able tofurther drive customer loyalty promotions through the phones in people'spockets. This takes the notion of in-store to outdoor.' Saumil Nanavati, President of Sydus, said: 'Organisations have traditionally delivered their messages via flat and tetheredformats that may not be personal. However, with Sydus's technology, Immedia willnow be able to allow their clients to disseminate key messages in a moremeaningful, timely and less restrictive manner, to mobile phone users on themove. After corporate email, mobile radio will be the most influentialcorporate communication medium.' For further information please contact: Immedia Broadcasting Plc Hudson SandlerBruno Brookes - Chief Executive Sandrine Gallien / Libby Young01635 572 800 020 7796 4133 SydusSonya Madeira, Eastwest PR +65 64290311 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Please visit Sydus's website at www.sydusmobile.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • 'Impulse Live' for - Texaco - Londis - Mills - Spar - Star News • 'HSBC Live', broadcast to more than 400 banks in the UK; • 'Dixons Live', broadcast to more than 200 Dixons' stores; • 'Lloydspharmacy Live', broadcast to the largest community pharmacy operator in the UK. About Sydus Sydus is an innovator in creating audio-to-mobile lifestyle expressions. Syduslaunched the world's first 3G radio earlier this year. With a user footprintspanning 90 countries, Sydus is driving the era of mobility, music andexpression with: MobileRadio, featuring your favourite radio stations on yourmobile phone; OnDemand, allowing listeners to access millions of songs withoutstoring; Sydus Live, a concert/performance streaming service from anywhere toyour mobile phone. Sydus has offices in Singapore and San Francisco. This information is provided by RNS The company news service from the London Stock Exchange