IME.L Regulatory News (IME)

15 Mar 2005 07:01

Immedia Broadcasting plc15 March 2005 15 March 2005 Immedia Broadcasting and Qm Group launch Radiovision Leading queue management company Qm Group and in-store radio pioneer ImmediaBroadcasting plc announce today that they have joined forces to develop aninnovative live in-store radio with synchronised video content called 'Radiovision'. Immedia Broadcasting's Chief Executive Bruno Brookes has teamed upwith queue system and video content experts Qm Group to create a mix of tailoredradio and vision for retail environments. Visitors to the Multi Channel Retail Show (MCRS) on 15 and 16 March will witnessthe first public demonstration of Radiovision. Immedia's in-store radio provides retailers with live and interactive radio,which entertains and engages shoppers in an up to the minute way thatpre-recorded content does not. Together with Qm Group the company is now set to provide the next generation ofin-store radio 'Radiovision'. This impressive technology will see live in-storeradio working alongside specially consolidated video to provide customers with amix of current affairs, informative sponsored content, music and entertainment. The video is played on in-store digital screens via Qm Group's Single QueueVision (SQV) queue management system. Broadcasting live at the MCRS, Immedia and Qm Group will demonstrate how thesystem works in a number of retail and retail-financial scenarios including DIYretail, banking, consumer electronics, pharmacy retail and sportswear. Visitors will witness for the first time how video content ties in with theradio, in a number of live interviews on the stand using Qm Group's SQV system. Bruno Brookes, CEO of Immedia commented: "Live, in-store radio is growing inpopularity as retailers and service providers are seeing the positive effect ithas on customers. It provides a perfect vehicle to engage with customers in avery human, entertaining, friendly and informative way. This builds a positiveassociation and level of trust between both parties." Martin Christie, technical director at Qm Group said: "Against a backdrop ofcontinuing pressure on retailers to maintain market share, those that understandtheir customers best and genuinely add value to the shopping experience will bethe most successful in the long term. We believe sensitive use of technology ispart of the answer. We think Radiovision embodies the key elements to gain realcustomer loyalty." For further information please contact: Immedia Broadcasting Plc Bruno Brookes - Chief Executive 01635 572 800 Qm GroupMike Caddy 07971 699623 gcg hudson sandler Nick Lyon / Sandrine Gallien 020 7796 4133 Notes to editors: Immedia Broadcasting PLC creates live, tailored radio stations for majorretailers. These stations engage and educate staff and customers and haveproved to be a powerful and instantly flexible media channel to drive sales. Existing stations are: • "Impulse Live", the largest in-store media channel currently reaching 20 million shoppers a week across 5000 convenience stores for: - Texaco - Londis - Mills - Costcutter - Spar - Star News • "LloydsPharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live" broadcast to more than 200 Dixons' stores; Qm Group The company is probably best-known for its 'Cashier Number Three Please'electronic call-forward queue management system. Nearly 30 million people areserved by Qm Group's systems every month. Its latest system Single Queue Vision (SQV) is a combination of queue managementand video replay at the head of the queue. SQV helps to reduce perceived waitingtime while providing retailers with a way to communicate key brand and servicemessages to waiting customers. Qm Group's in-house Qmedia division develops digital video specifically forretail. Multi Channel Retail Show Based at the ExCel exhibition centre in London's Docklands the show is in itssecond year and showcases digital media, RFID, retail fraud, supply chain &logistics, interactive kiosks, customer management and e-commerce. Come and visit Immedia and Qm Group on stand E100 on March 15th & 16th. http://www.theretailbulletin.com/mcrs This information is provided by RNS The company news service from the London Stock Exchange