IME.L Regulatory News (IME)

16 Dec 2005 07:01

Immedia Broadcasting plc16 December 2005 16 December 2005 Immedia Broadcasting Plc IKEA rolls out 'IKEA Live' across the UK Immedia Broadcasting, the UK's leading provider of live tailored radio stationsfor retailers, today announces the roll out of its new station 'IKEA Live'. Thestation, produced specifically for IKEA, will be launched in January 2006 in 9of its UK stores. This follows a successful trial of the station over the lastfew months, which proved a hit with both staff and customers. Last year, 33million people visited IKEA stores in the UK. 'IKEA Live' is a subscription radio station that will broadcast from Immedia'sstudios in Newbury. The station is designed to entertain, educate and motivateIKEA's workforce. Any member of IKEA's staff can interact live with the radiostation at any time. It also informs customers on IKEA products and services andfeatures a mix of popular music, news and sports. Bruno Brookes, Chief Executive of Immedia, said: 'We are delighted to be working with Ikea on this live radio station. 'IkeaLive' provides IKEA with a unique and powerful communication medium. Initialresponses to the trial were extremely positive. Staff love the sound of thestation and have taken complete ownership of it. And for customers, the stationpromotes Ikea's family spirit and demonstrates how radio can interact withpeople in a way no other medium can.' For further information please contact: Immedia Broadcasting PlcBruno Brookes - Chief Executive 01635 572 800 Hudson Sandler 020 7796 4133Sandrine Gallien / Libby Young Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting Plc creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • 'Impulse Live' for - Texaco - Londis - Mills - Spar - Star News • 'HSBC Live', broadcast to more than 400 banks in the UK; • 'Lloydspharmacy Live', broadcast to the largest community pharmacy operator in the UK. This information is provided by RNS The company news service from the London Stock Exchange