IME.L Regulatory News (IME)

9 Oct 2007 07:01

Immedia Broadcasting plc09 October 2007 9 October 2007 IMMEDIA BROADCASTING PLC Immedia wins contract to launch new radio station GAME Live! Following a successful trial to 50 GAME stores earlier in the year, ImmediaBroadcasting, the UK's leading provider of live, tailored radio stations, isdelighted to announce that it has signed an agreement with The GAME Group plc ("GAME") to provide subscription radio to all their stores across the UK. Under this new contract, Immedia will produce tailored content and broadcast abrand new, live in-store radio station named GAME Live! to GAME stores in theUK. Presenters have been carefully chosen not only as professional broadcasters butalso as avid gamers with a wide and in-depth knowledge of the many gaming genresand platforms currently available. GAME Live! features game reviews, charts andcompetitions, as well as music and news updates. The content of the station has been specifically designed to cater for all ofGAME's customers who are made up of both casual family gamers and the moreenthusiastic gamer. Bruno Brookes, Chief Executive of Immedia said: "We are very pleased that GAME has committed to broadcasting GAME Live! to allGAME stores across the UK. The success of the initial trial, both withcustomers and staff, is testament to the quality and value of Immedia'sservices. As it is one of the fastest growing leisure activities, we areenthusiastic about engaging the gaming community via the station and lookforward to developing our relationship with the GAME team." Anna Macario, Marketing Director of GAME, said: "GAME Live! has proved to be a valuable addition to GAME's specialistproposition. From the beginning, Immedia was able to understand our specificneeds and tailor the radio station to engage with our customers and staff. Theresponse by staff and customers to the initial trial of GAME Live! was verypositive and we are confident about bringing Immedia's service to all of ourstores in the UK. We look forward to developing GAME Live! with the Immediateam." Enquiries: Immedia Broadcasting PlcBruno Brookes - Chief Executive +44 (0) 1635 572 800 Hudson SandlerSandrine Gallien / Amy Faulconbridge +44 (0) 20 7796 4133 Daniel Stewart & Company PlcPaul Shackleton / Stewart Dick +44(0) 20 7776 6550 Notes to Editors Immedia Broadcasting PLC Immedia is the UK's leading provider of live, tailored in-store media for arange of major companies and retailers such as HSBC, LloydsPharmacy, SPAR andIKEA. The stations engage and educate staff and customers and have proved to bea powerful and instantly flexible media channel to drive sales. www.immediabroadcasting.com The GAME Group PLC The GAME Group is a specialist European retailer of PC and video games, videoconsoles and related accessories. In the UK & Eire, GAME operates over 400stores, including concessions within Debenhams, Hamley's, Selfridges and Fenwickdepartment stores. Worldwide, GAME operates from over 800 stores, concessionsand franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, Franceand Australia. www.gamegroupplc.co.uk This information is provided by RNS The company news service from the London Stock Exchange