IME.L Regulatory News (IME)

19 Sep 2005 07:00

Immedia Broadcasting plc19 September 2005 19 September 2005 IMMEDIA BROADCASTING PLC Launch of a new subscription station for the convenience sector Immedia Broadcasting Plc ("Immedia"), the UK's leading provider of live tailoredradio for retailers, today announces it is to provide a new subscription radiostation. The initial launch will supply the service to phase one of a largenetwork of convenience stores in a territory outside the United Kingdom. The new radio station, to be launched in October, will be produced and operatedlive out of Immedia's studios in Newbury. The station, developed specificallyfor the client and its customers, will entertain both staff and shoppers byfeaturing a live mix of popular music, news and sports as well as informationtailored for the specific country. Bruno Brookes, CEO, Immedia Broadcasting Plc said: "We are extremely pleased to be working with the client on this new subscriptionstation for convenience stores as we continue to build our core subscriberbusiness. Given Immedia's successful track record in the convenience sector,our unique approach to live radio and our high quality presenters, we areconfident we are best positioned to create another powerful and effective meansof communication for this client. " For further information please contact: Immedia Broadcasting Plc Hudson SandlerBruno Brookes - Chief Executive Sandrine Gallien / Libby Young01635 572 800 020 7796 4133 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • "Impulse Live" for - Texaco - Londis - Mills - Spar - Star • "Lloyds Pharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "HSBC Live", broadcast to more than 400 stores in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live", broadcast to more than 200 Dixons' stores. This information is provided by RNS The company news service from the London Stock Exchange