Imperial Brands Regulatory News (IMB)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

MURRAY MCGOWAN

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF FINANCIAL OFFICER

b)

Initial notification / Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PURCHASE - DIVIDEND REINVESTMENT

c)

Price(s) and volume(s)

d)

Aggregated information

N/A

e)

Date of the transaction

7 APRIL 2026

f)

Place of the transaction

LONDON STOCK EXCHANGE XLON