5 Aug 2013 07:00
FOR IMMEDIATAE RELEASE | 5 August 2013 |
HaloPure Clean Water Technology Reaches Chinese Consumers Through "Perfect" Partnership
HaloSource, Inc. ("HaloSource" or "the Company") (HAL.LN, HALO.LN) the clean water technology company is delighted to announce that its MOH-approved drinking water purification technology has launched to consumers in China through its partnership with Perfect Water Manufacturing Co. Ltd, a leading global supplier of consumer goods in the direct selling channel.
Since the partnership was first announced in April 2012, the companies worked together to develop the JWL brand water purifier, a multi-stage pressurized water purification device. China is one of the world's largest markets for water purification, and the companies see an early synergy between the market size and early demand for the Perfect device. The partnership represents approximately US$4.5 million of revenue for HaloSource.
Perfect was the second enterprise approved by the Chinese government to market directly to consumers, through more than 7,000 outlets in China. The company has spent the last 2 months hosting extensive internal rallies for its thousands of dealers and sales force, significant presence on its website and a sizeable investment to launch at Aquatech China.
Martin Coles, Chief Executive Officer of HaloSource commented, "We are delighted to be chosen as a key technology partner by Perfect, one of China's most respected companies. We see tangible market momentum building behind Perfect's launch. Our strategy of building deeper partnerships with multi-national corporations that have the capacity to deploy our technology is beginning to bear fruit and this partnership offers further endorsement of our technology as a key component in the burgeoning water purification market."
ENDS
HaloSource |
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Martin Coles, Chief Executive Officer | +1 425 974 1930 |
Kate Bovey, Senior Director Public Affairs James Thompson, Chief Financial Officer | +1 425 974 1930 +1 425 974 1930
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BuchananCharles Ryland/ Clare Akhurst www.buchanan.uk.com
| +44 207 466 5000 |
Liberum Capital (NOMAD)Simon Atkinson/Richard Bootle
| +44 203 100 2222 |
About HaloSource
HaloSource is a global clean water technology company headquartered in Seattle, Washington U.S.A. and is focused on the provision of cleaner, clearer and safer water using its proprietary technologies across four platforms:
·; HaloPure® media became the first drinking water technology in 30 years to be registered by the United States Environmental Protection Agency ("USEPA"). In 2010, HaloPure® media was approved by China's Ministry of Health ("MOH") and widely recognized as the world's most stringent performance requirements for water purification, a key differentiator for our multi-national partners.
·; SeaKlear® Pool and Spa treatment products bring both natural biopolymers and antimicrobial applications for treating recreational water.
·; HaloKlear™ products employ natural biopolymers to provide water clarification on an industrial scale with dramatic reductions in ecological impact.
·; HaloShield® products consist of antimicrobial coatings solutions that employ unique technology that binds chlorine-based bleach to textiles such as sheets, lab coats and towels for use as a non-toxic biocide. www.halosource.com
HaloKlear, HaloPure, SeaKlear and HaloShield are either trademarks or registered trademarks of HaloSource, Inc. All other trademarks, brand names or product names belong to their respective holders.
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