Guild Esports . Regulatory News (GILD)

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press release

19 October 2020

Guild Esports PLC

("Guild Esports" or "the Company")

£3.6m sponsorship agreement signed 

Guild Esports, a UK-based owner and developer of esports teams (LSE:GILD), is pleased to announce that it has signed a £3.6m three-year sponsorship deal with a new European fintech company serving esports fans.

This is the first major sponsorship deal agreed by the Company since its flotation on 2 October 2020 and the name of the sponsor will be unveiled at a global event on 22nd November.

Under the terms of the agreement, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, aggregating to £3.6m over the three year period.

The deal will enable the sponsor to promote its brand and logo through placement on team jerseys, streaming of game-play provided by Guild and its team players, as well as other marketing initiatives.

Carleton Curtis, Executive Chairman, said: "We are delighted to announce our first major sponsorship deal which will generate significant revenues for the Company. The rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild. We look forward to working closely with our maiden sponsor to introduce their brand to our fans."

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About Guild Esports:

Guild Esports PLC is a global fan-focussed team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The company is headquartered in the UK and its shares are listed on the London Stock Exchange.