22 Jun 2015 18:00
GameAccount Network announces successful launch of its Casual Mobile Gaming platform complementing Simulated Gaming™
ISE: GAME LSE: GAME
London & Dublin | 22 June, 2015: GameAccount Network plc (“GameAccount Network” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software and online gaming content in the United States, announces the launch of its Casual Mobile Gaming platform serving as a powerful complement to its existing Simulated Gaming™ solution.
Highlights
Mobile Gaming is a new global market for the Company with a new product line of casual mobile games principally delivered to land-based casinos in the United States. Distinct from the Company’s existing markets of real money Regulated Gaming and Simulated Gaming™, mobile gaming on smart phones and tablets generated $3bn in sales in 2013 from 146m US residents (Source: Casual Connect ‘Games Market Sector Report: Smartphone & Tablet Gaming 2013’) Casual Mobile Gaming are games designed for smart phones and tablets for a mass-market audience and which have any type of gameplay and sit within any genre. Casual games typically offer simple gameplay with no particular skills required in order to play and enjoy The GameAccount Network Casual Mobile Gaming platform, launched in Q1 2015, after eighteen months in Research & Development and has, since the commencement of soft-launch marketing, achieved Average Revenue Per Daily Active User (ARPDAU) of $0.24c, which currently exceeds general expectations within the Casual Mobile Gaming Industry The first casual mobile game delivered for a US casino, ‘Foxwoods Solitaire’ is available for both Google Android and Apple iOS mobile devices in over 150 countries worldwide. This game contains links promoting the Simulated Gaming app also available in App stores. Additional casual mobile games will be delivered online in 2015 for existing land-based casino clients of Simulated Gaming™ in the United States Casual Mobile Gaming enables land-based US casinos access to the Mobile Gaming market worth an estimated $3bn per annum in the United States in 2013. Casual Mobile Gaming is proven to increase new downloads of Simulated Gaming™ mobile Apps which is proven to increase property visitation among existing patrons; reactivate lapsed patrons bringing them back on-property; and, drive acquisition of new patrons from outside the typical drive distance to the propertyDermot Smurfit, CEO of GameAccount Network commented:
“Executives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property. Our innovative Casual Mobile Gaming platform will now enable our clients of Simulated Gaming™ to tap into an existing $3bn market in the United States and extend their relationship with their patrons with highly engaging Casual Mobile Gaming experiences. We now offer land-based US casinos a unique service: Simulated Gaming™ complemented by Casual Mobile Gaming … with a proven upgrade path to real money Regulated Gaming in the event suitable legislation passes in their State.”
www.GameAccountNetwork.com
| For further information please contact: | |||
| GameAccount Network | FTI Consulting | ||
| Dermot Smurfit Chief Executive Officer | Mark Kenny/Jonathan Neilan | ||
| +44 (0) 20 7292 6262 dsmurfit@GameAccountNetwork.com | +353 1 6633686 gameaccount@fticonsulting.com | ||
| Davy John Frain / Roland French +353 1 679 6363 |
GameAccount Network | Overview
GameAccount Network is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GameAccount Network is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
GameAccount Network is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp and Ainsworth.
GameAccount Network has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, Rank, Lottomatica, Sisal MatchPoint and SNAI.
In the United States, GameAccount Network has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In Connecticut, GameAccount Network has licensed its Internet Gaming System to the Mashantucket Pequot Tribal Nation (owners and operators of the Foxwoods® Casino Resort) and currently offers Simulated Gaming™ via the Online Casino published on Foxwoods.com website. In New York, GameAccount Network has launched a Simulated Gaming™ website via www.EmpireCityCasino.com. In Pennsylvania, GameAccount has launched a Simulated Gaming™ website www.ParxOnline.com with on-property real money mobile gaming anticipated in 2015. In September 2014 an undisclosed multi-State US casino operator chose GameAccount Network’s Simulated Gaming™ launching early in 2015. In March 2015 Maryland Live! Casino in Maryland chose GameAccount Network to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, launching in 2015. Also in March 2015 an undisclosed material-size US casino operator chose GameAccount Network’s Simulated Gaming™ launching in 2015.
In Australia, GameAccount Network has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website.
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