GAN.L Regulatory News (GAN)

12 Feb 2016 17:53

GAN to provide Simulated Gaming™ for Leading Midwestern Casino Group

Rock Gaming to partner with GAN for launch in 2016

ISE: GAME LSE: GAME

London & Dublin | February 12, 2016: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces it has signed an agreement with a wholly-owned subsidiary of Rock Gaming LLC (“Rock Gaming”) for the launch of Simulated Gaming™, pending regulatory approval.

Rock Gaming and its affiliates’ portfolio of properties include over 13,000 gaming positions, more than 400,000 square feet of gaming space, over 600 hotel rooms, and 35 bars and restaurants. Rock Gaming is comprised of approximately 7,000 team members across four Midwestern US states and generates more than $1 billion in revenues annually. Simulated Gaming will launch for Rock Gaming’s three Ohio properties - Horseshoe Casino Cleveland, Horseshoe Casino Cincinnatti and ThistleDown Racino - representing a combined 5,000 slot or video lottery terminals, generating in excess of $500 million annually.

Highlights

The Simulated Gaming™ offering will be operated from an instance of the GameSTACK™ Internet gaming system deployed in Las Vegas Nevada and is expected to go live across web and mobile in the first half of 2016. It will integrate with the Rock Gaming Ohio properties’ loyalty program. GAN’s US-patented iBridge Framework™ will link the GameSTACK™ Internet gaming system to Rock Gaming’s land-based casino management system deployed in Ohio. Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Dermot Smurfit, CEO of GAN commented:

“Our Simulated Gaming™ partnership with Rock Gaming is another major step in expanding our Simulated Gaming offering in the United States where we have pursued a regional strategy now deployed coast-to-coast. Rock Gaming’s Ohio properties provide GAN with access to a significant part of the Midwestern US region which we will be privileged to launch online before the summer.”

Matthew P. Cullen, CEO of Rock Gaming, commented:

“Rock Gaming is thrilled to partner with GAN to deploy an exciting social gaming experience for our casino patrons in Ohio. After a careful review of the fast-growing online social casino market, GAN proved to be a great match for our needs and the needs of our patrons. We look forward to being able to offer our patrons a fun and interactive way to engage with our properties in Ohio.”

FAQ’s about GAN’s Simulated Gaming™

Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook. Supported by 68 months of operating data across six (6) major US casinos’ deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online. US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.

www.GAN.com

www.RockGaming.com

For further information please contact:

GAN FTI Consulting

Dermot Smurfit Mark Kenny/Jonathan Neilan/Meanie Farrell

Chief Executive Officer

+44 (0) 20 7292 6262 +353 1 6633686

dsmurfit@GAN.com gameaccount@fticonsulting.com

Davy

John Frain / Roland French

+353 1 679 6363

GAN | Overview

GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.

GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.

In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2016. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ launching in H1 2016.

In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website and accompany mobile Apps.

About Rock Gaming, LLC

Rock Gaming LLC is a Detroit-based urban gaming company focused on the development of gaming facilities that are designed to maximize connectivity and economic impact in the local areas where they reside.

Rock Gaming and its affiliates (“Rock Gaming”) portfolio of properties includes over 13,000 gaming positions, more than 400,000 SF of gaming space, over 600 hotel rooms, and 35 bars and restaurants. Rock Gaming is comprised of approximately 7,000 team members across four states and generates more than $1 billion in revenues.

Rock Gaming opened Ohio’s first casino, Horseshoe Cleveland, in May 2012 and opened Ohio’s fourth and final commercial casino, Horseshoe Cincinnati, in March 2013. In April 2013, Rock Gaming opened one of Ohio’s seven racinos at its Cleveland-area thoroughbred racetrack ThistleDown Racino. Additionally, in April 2013, Rock Gaming acquired downtown Detroit’s Greektown Casino-Hotel.

Rock Gaming also owns northern Kentucky’s historic thoroughbred racetrack, Turfway Park, and is a partner in Horseshoe Baltimore, located in the heart of the stadium district.

For more information about Rock Gaming, please visit www.RockGaming.com.

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