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Statement re Extension of Simulated Gaming in Australia

29 Sep 2014 07:00

GameAccount to bring Simulated Gaming™ to Australia

Consortium of Australian Clubs to launch in 2015

ISE: GAME

LSE: GAME

London & Dublin | 29 September, 2014: GameAccount Network plc (“GameAccount” or the “Company”), a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, announces the extension of Simulated Gaming™ into Australia in partnership with a consortium of major land-based Australian community clubs (“Consortium”) following their dialogue with relevant Australian regulators. Customary in the regulated land-based Australian casino Industry, the identity of the clubs within the Consortium remains embargoed prior to commercial launch.

It is expected that GameAccount Network and the Consortium will launch a Simulated Gaming™ entertainment experience in Q1 2015 subject to any relevant regulatory approvals.

Highlights

Real money Internet gaming is currently prohibited in Australia. An estimated A$1bn is lost annually by Australian residents playing offshore on over 2,000 real money Internet gambling websites and social casinos. GameSTACK™ Internet Gaming System already deployed for the benefit of the Consortium will deliver the Simulated Gaming™ entertainment experience nationwide in Australia and provide an upgrade to real-money Internet gaming upon the passage of any relevant legislation. Land-based casinos and community clubs in Australia generate real money gaming revenues of A$3bn annually with the nascent Simulated Gaming™ market opportunity in Australia estimated to exceed A$300m per annum. For club patrons, the Simulated Gaming™ experiences will offer a free-to-play and pay-to-play Internet entertainment experience coupled to their trusted local club brand, offered as a compelling alternative to playing on offshore real money Internet gaming websites and social casinos. For the Club Operator, the Simulated Gaming™ experience offered on desktop and mobile is proven to increase visitation by patrons in the United States and will increase their appeal to younger patrons.

Dermot Smurfit, CEO of GameAccount Network commented:

“Following on the success of Simulated Gaming™ in the United States we’re delighted to bring our unique Simulated Gaming™ experience to Australia working closely with an experienced management group from six major Australian community based clubs. This Consortium of clubs has worked closely with its domestic regulators to ensure the Internet entertainment experience complies with State and Federal laws. Simulated Gaming™ has been proven to increase visitation to US casinos and we anticipate the same dynamic in Australia. This pioneering group of clubs will benefit from increased visitation from existing and new patrons and hope to reverse the migration of their patrons to offshore real money Internet gaming websites.”

www.GameAccountNetwork.com

For further information please contact:

GameAccount Network

FTI Consulting

Dermot Smurfit

Mark Kenny/Jonathan Neilan
Chief Executive Officer
+44 (0) 20 7292 6262

+353 1 6633686

dsmurfit@GameAccountNetwork.com

gameaccount@fticonsulting.com

Davy

John Frain / Roland French
+353 1 679 6363

GameAccount Network | Overview

GameAccount Network is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GameAccount Network is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GameAccount Network is also a leading developer of online casino games and converts offline casino slot machines into online equivalents on behalf of third party land-based slot machine manufacturers.

GameAccount Network has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including, William Hill, Rank, Lottomatica, Sisal MatchPoint, and SNAI.

In the United States, GameAccount Network has partnered with Betfair Plc to provide Trump Plaza Hotel and Casino with its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In Connecticut, GameAccount Network has licensed its Internet Gaming System to the Mashantucket Pequot Tribal Nation (owners and operators of the Foxwoods® Casino Resort) and currently offers Simulated Gaming™ via the Online Casino published on Foxwoods.com website. In Oklahoma, GameAccount Network has been chosen to launch a promotional play Simulated Gaming™ website via OsageCasinos.com. In New York, GameAccount Network has been chosen by Empire City Casino to launch a Simulated Gaming™ website via www.EmpireCityCasino.com. In Pennsylvania, GameAccount Network has been chosen by Parx Casino to launch a Simulated Gaming™ website via www.ParxCasino.com.

Copyright Business Wire 2014

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