26 Apr 2021 07:00
26 April 2021
DeepVerge PLC
("DeepVerge" or "the Company")
Know the skin you're in!
Skin Trust Club iOS App goes live after successful completion of 2,000 Alpha skin tests
DeepVerge (LSE:DVRG.L), the environmental and life science AI company, announces the Skin Trust Club, iOS Apple app is now available in the App Store for download in UK and Ireland. The world's first personalised beauty experience that analyses each user's unique skin microbiome to offer a detailed skin routine in a way that has not been possible before.
The Skin Trust Club (www.skintrustclub.com) offers customised skincare routine derived from a home test kit, lab tested and linked to the subscriber's local environment via a smartphone App that identifies ingredients suited to the subscriber's unique skin microbiome and provides updates in real-time. A new revolutionary approach to individual skin maintenance through personalised skincare routine.
Home Test Kit comprises a single swab that maps the skin microbiome delivering a report that produces the most appropriate daily skincare routine based on science, not guesswork. Using real-time air pollution and weather data from the customer's location, the Skin Trust App builds a complete picture of the skin microbiome and the impact of local surroundings.
Skin Trust Analysis includes:
· Microbiome identification and quantification of living organisms (bacteria, viruses, bacteriophages, fungi, parasites, etc.) on the skin;
· Skin gene expression analysis to quantify the biological activity of living organisms on the skin;
· Analysis of metabolites in the skin sample;
· Personal genetic analysis - analyse genomic data to understand potential skin concerns and future risks but does not analyse genes to identify inherited diseases.
Gerard Brandon, CEO of DeepVerge, commented:
"The App Store opens our Skin Trust Club to everyone with an interest in providing greater care and protection for their skin. Being able to identify which products are truly suited to just your skin will empower an informed choice of skincare routine, based on your own microbiome and the environmental impacts of the area in which you live. Powered by Labskin, at the York UK, Laboratories and based on the 95% conversion rate of pre-registration participants in the Skin Trust Club, the app provides broad access and is a major milestone to roll-out of the club, launching just as the additional space has become available to accommodate the immediate demand for home test kits upon request.
Access to iOS demo can be found here www.skintrustclub.com/demo/"
For further information please contact:
DeepVerge plc | Gerard Brandon, CEO
| +44 (0) 7340 055 648 |
SPARK Advisory Partners Limited (Nominated Adviser)
| Neil Baldwin/Andrew Emmott | +44 (0) 113 370 8974 |
Turner Pope Investments (TPI) Limited (Broker) | Andy Thacker/Zoe Alexander | +44 (0) 20 3657 0050 |
About DeepVerge plc (www.deepverge.com)
DeepVerge is an environmental and life science group of companies that develops and applies AI and IoT technology to analytical instruments for the analysis and identification of bacteria, virus and toxins. Utilising artificial intelligent data analytics to scientifically prove the impact of skincare product claims on skin microbiome for most of the top 20 global cosmetic company clients and remotely detect and identify in real-time, dangerous pathogens in wastewater treatment plants, drinking water, rivers, lakes and reservoirs.
Labskin (Life Science Division)
Labskin have been pioneering the development of a laboratory grown human skin platform for more than 14 years and is the only commercially available lab-grown full thickness human skin model that naturally mimic the skin's microbiome. With top 20 global consumer health and skincare clients, thousands of industry tests, the good and bad bacteria that naturally exists on human skin is present on Labskin when testing skin care, cosmetics, health care, drug delivery or wound care products. The Labskin test platform and protocols help clients maintain an optimum real-world environment, when testing their new ingredients and existing skincare products, that shows the positive or negative impact on skin's natural microflora.
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