Dunelm Regulatory News (DNLM)

13 October 2010

DUNELM GROUP plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS EXERCISING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

Dunelm Group plc (the "Company") has been notified of the following dealings in the Company's shares by its directors and their connected persons:

Will Adderley

Will Adderley, the Chief Executive, advised the Company yesterday that on Monday 11 October he transferred 190,130 ordinary shares of 1 pence each to his wife, Nadine Adderley, for nil consideration.

In addition, yesterday Will Adderley exercised nil cost options under the Company's Long Term Incentive Plan over 190,130 ordinary shares of 1 pence each.

Following the transactions set out above, Mr Adderley is beneficially interested in 70,143,939 ordinary shares of 1 pence each in the Company, 34.8% of the Company's issued ordinary share capital, including 2,283,939 ordinary shares held by his wife, Nadine Adderley.

Mr Adderley is also deemed to hold a legal interest in 91,800 ordinary shares of 1 pence each in the Company which are held by The Leicester Foundation, a private charitable trust of which he and his wife are the trustees; and in 48,200 ordinary shares of 1 pence each in the Paddocks Trust, a private family trust of which he and his wife are the trustees but not beneficiaries.

David Stead

David Stead, the Finance Director, yesterday exercised nil cost options under the Company's Long Term Incentive Plan over 127,792 ordinary shares of 1 pence each. Mr Stead has sold 65,000 ordinary shares of 1 pence each at a price of 445.9116 p per share, to fund his tax and national insurance liability in respect of the exercise of the options. Mr Stead has then transferred 62,792 ordinary shares of 1 pence each to his wife, Jane Stead, for nil consideration.

Following the transactions set out above, Mr Stead is beneficially interested in 529,338 ordinary shares of 1 pence each in the Company, 0.26% of the Company's issued ordinary share capital.

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Notes to Editors

Dunelm is the UK's leading specialist out of town homewares retailer, operating in the £12bn UK homewares market. The Group currently operates 106 stores, branded Dunelm Mill, of which 96 are out-of-town superstores and 10 are high street shops. Dunelm employs over 6,000 full and part time staff, the vast majority of whom work in the stores.

Dunelm was founded by the Adderley family in 1979 as a market stall business, selling ready made curtains. The first shop was opened in Leicester in 1984 and over the following years the business developed into a successful chain of high street shops in the Midlands specialising in soft furnishings. The first Dunelm superstore was opened in 1991, leading to the Company's move into the broader homewares market.

The superstores provide an average of 30,000 sq ft of selling space and offer an extensive range of approximately 20,000 products across a broad spectrum of categories, including bedding, curtains, gifts and seasonal items, cushions, bathroom products, kitchenware, quilts, pillows and rugs. Dunelm also specialises in offering a wide range of fabrics, made to measure curtains and a frequently changing series of special buys. The directors are passionate about ensuring that all ranges live up to Dunelm's philosophy of offering customers "Simply Value for Money".

Dunelm also operates an on-line store at www.dunelm-mill.com.

Dunelm listed on the London Stock Exchange on October 2006 (DNLM.L).