Distil Regulatory News (DIS)

14 Mar 2006 07:04

Blavod Extreme Spirits PLC14 March 2006 Blavod Extreme Spirits plc Cockspur Rum Exclusive Distribution Added in the United Kingdom FRANKLIN, Tenn. - March 14, 2006 - Blavod Extreme Spirits (LSE:BES) announcestoday that it added Cockspur Rum to its UK distribution portfolio, effectiveJuly 1, 2006. Founded by Valdemar Hanschell in 1884, Cockspur Rum has been distributed in theUK for over 100 years. Blavod has been appointed to extend distribution of thisalready well-established brand throughout the UK. Currently Cockspur isbenefiting from a strong promotional relationship with Lancashire and EnglandCricketer Andrew "Freddie" Flintoff. Blavod estimates that the addition of Cockspur Rum could add over 20% volume toits UK operation in the next fiscal year. Blavod's portfolio in the UK is led byBlavod Black Vodka and supported by a portfolio of premium brands such asMolinari Sambuca, Marie Brizard liqueurs, Fernet Branca bitters and Mickey FinnsIrish schnapps. The Company also distributes the wines of Domaines BaronsRothschild (Lafite) in the UK. Jeff Hopmayer, CEO of Blavod Extreme Spirits, said, "Cockspur is a highlyregarded brand amongst the drinks industry and we are delighted to have beenselected to represent this brand. We're confident that we can create newopportunities for Cockspur in the UK." About Blavod Extreme Spirits: Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company basedin London with U.S. offices in Franklin, Tennessee. Formed by the 2003 mergerof Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spiritsproduces and sells its black-colored vodka, aptly called Blavod Black Vodka,throughout the world. In the United States, BES produces and sells theaward-winning, intensely flavored line of Players Extreme vodkas and rums, aswell as being the exclusive importer of an elite wine portfolio of fine Italianwines. BES recently launched El Diamante del Cielo tequila in the UnitedStates; a 50:50 joint venture with Suntory International. For more informationon the company, please visit www.blavodextreme.com. Enquiries: Blavod Jeff Hopmayer 001 615 771 9111 Brewin Dolphin Mark Brady 011 3241 0129 Keith Williams 011 3241 0186 Cardew Group Tim Robertson 020 7930 0777 Catherine Maitland This information is provided by RNS The company news service from the London Stock Exchange