3 Jan 2017 07:00
3 January 2017
Defenx PLC("Defenx" or the "Company")
Appointment of strategic adviser
Defenx PLC (AIM:DFX), the mobile security software solutions company, is pleased to announce the appointment of MBooster Srl ("MBooster"), an investment fund of Innogest sgr ("Innogest"), as strategic adviser to the Company. Innogest is currently the largest Venture Capital firm in Italy focused on seed and early stage ventures with particular expertise in digital markets.
The MBooster team will be led by its venture partner, Paolo Cellini, who has wide-ranging experience in new media and software. Defenx will benefit from MBooster and Paolo's experience in digital product portfolio management, sales and marketing strategy as well as gain access, at a senior level, to potential customers and strategic partners.
Following time with Microsoft in Seattle, Paolo spent nine years with Walt Disney in London and Paris where he was ultimately VP Strategy and Business Development EMEA Internet Division before becoming CEO of AOL subsidiary, Valis, in Tel Aviv. Paolo has been a venture partner in four European technology funds including current positions with Innogest, INvitalia Ventures and LVentures. He is Professor of Strategic Marketing, Marketing Services, Internet Economics and Digital Economics since 2005 at LUISS Business School in Rome and recently published 'Internet Economics: Understanding Digital and New Media Markets'. His advisory clients include Hutchison's 3G mobile venture in Europe and the European Commission's R&D programme in media and advanced telecommunications.
MBooster will receive a semi-annual fee of €37,500 to be settled by the issue of new ordinary shares of £0.018 each in the Company at the average mid-market price for the last five business days of each half year. The engagement commenced on 1 January 2017 and may be cancelled with three months' notice by either party.
Andrea Stecconi, CEO of Defenx PLC, commented: "I am delighted that we have secured the services of Paolo Cellini and the wider MBooster team to support Defenx's growth aspirations. He brings extensive experience and a track record of supporting growing companies within and beyond Italy."
Enquiries
Defenx PLCAndrea Stecconi - Chief Executive OfficerPhilipp Prince - Chief Financial Officer | 020 3769 0687 |
Strand Hanson Limited (Nominated and Financial Adviser)Richard Tulloch / Ritchie Balmer / James Bellman | 020 7409 3494 |
WH Ireland (Joint-Broker)Adrian Hadden / Nick Prowting | 020 7220 1666 |
Beaufort Securities (Joint-Broker)Jon Belliss | 020 7382 8300 |
IFC Advisory (Financial PR and IR)Tim Metcalfe / Graham Herring / Heather Armstrong | 020 3053 8671 |
About Defenx
Founded in 2009, Defenx is a fast-growing and profitable security software company that offers a range of products for the mobile, PC and network security markets. Defenx security software is priced competitively, fully featured and efficient (reduced use of memory, processing capacity and therefore power).
A flexible marketing strategy, focused on white-label and profit-share arrangements with distributors, telecoms companies and hardware manufacturers, enables Defenx to compete with established industry incumbents. Since inception, Defenx has sold over 3.8 million security software licenses, primarily in Europe, the Middle East and Africa.
Defenx's global distribution partners currently include 3Italia, Seagate Technology, Türk Telecom and Western Digital, amongst others including telecoms operators, systems integrators and original equipment manufacturers. Defenx was admitted to trading on AIM on 3 December 2015, raising £2.1 million to accelerate its growth through new channel partners and product development.
About Innogest
Innogest sgr (www.innogest.it) is currently the largest Venture Capital firm in Italy focused on seed and early stage ventures, with more than €180 million of capital under management. Innogest invests in high potential companies through a direct share in their equity. Innogest pays special attention to market potential and size. Innogest leverages its extensive network of contacts, working alongside its partners through its offices in Turin and Milan.
The Innogest team has over 100 years of cumulative professional experience in the digital and med-tech fields and invests in best of breed of Italian companies with global ambitions. Its mission is to generate high-level returns for investors by turning entrepreneurship and technology into fast-growing and successful companies.
Website
www.defenx.com/company/investors