DEV.L Regulatory News (DEV)

Dev Clever Holdings plc

("Dev Clever" or "the Company")

Global Sales Director Appointment

Dev Clever (LSE: DEV), the developer of careers guidance and development platforms, is pleased to announce that Richard Lee has been appointed to the Senior Management team as Global Sales Director of the Educate Division with immediate effect. Richard was until very recently the Business Development Manager of Educational Global Verticals at Lenovo Group Limited ("Lenovo"). Prior to that Richard worked across a number of other roles at Lenovo, including as part of its Global Solutions team.

Richard worked extensively on the launch of the Lenovo VR Classroom product and has an in-depth understanding of the EdTech market and of Dev Clever's comprehensive service offering, recently significantly enhanced through a partnership agreement with Veative Labs Pte. Ltd. ("Veative"). In order to accelerate certain important initiatives, it was agreed that Richard would transition from Lenovo to Dev Clever immediately.

Richard will focus on building the Company's existing partnerships and enhance the already focused sales strategy in its current global territories. Additionally, Richard will assist with developing the strategy for further territories including the recently announced entry into the Indian market.

Richard has been granted options ("Options") to acquire 3,000,000 ordinary shares of 1 pence each in the Company ("Ordinary Shares") under the Company's EMI scheme, exercisable at a price of 10 pence per Ordinary Share. These options are subject to continuous employment with one third of the Options exercisable on the first anniversary of grant; one third exercisable on the second anniversary of grant; and one third exercisable on the third anniversary of grant. The Options expire on 19 September 2030 if not exercised.

Chris Jeffries, CEO of Dev Clever, commented on the appointment: 

"Richard is a great addition to our Senior Management team and I am really pleased that he can join us with immediate effect. We continue to make encouraging progress and are in a position to attract and secure talented individuals who require minimal on-boarding and can hit the ground running to help us drive our business securely towards the next phase of profitable expansion."

Richard Lee, Global Sales Director of the Educate Division, added: 

"I am delighted to join at this exciting and pivotal period of Dev Clever's development. Over the past year I have come to know both Dev Clever's innovative product solutions and the team well, and I'm confident my expertise will add significant value at this stage in the Company's development. The recent partnership agreement with Veative gives substantial additional reach and credibility and has clearly strengthened the collective product proposition in the Education vertical. I am excited to have been given the opportunity to drive and further accelerate the growth of LaunchYourCareer.com and VICTAR VR in the existing and to be added regions and countries and firmly believe that Dev Clever will thrive in this exciting and rapidly expanding sector globally."

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Notes to Editors

Dev Clever Holdings plc, together with its wholly owned subsidiary DevClever Limited, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core platforms:

Educate Division:

Careers guidance and recruitment solution that offers secondary schools, colleges, universities, apprenticeship providers and employers with a range of digital products to more efficiently recruit and develop applicants and skills within their institutions and organisations.

Agency Services:

The Company's agency services division provides customers from the retail, brand and hospitality sectors with bespoke application and customisation of the Group's proprietary cloud-based products in order to increase consumer engagement, transactional efficiencies and enhance customer experience within their venues, our products include:

Engage: a proprietary cloud-based gamification solution that offers brands and retailers a range of products to drive higher levels of consumer engagement via the use of digitally redeemable incentives at the same time as fully controlling spend.

PubPal: a proprietary, cloud based mobile, contactless ordering and payment product developed to support the independent hospitality sector. Offered as a Software-as-a-Service ("SaaS") platform, PubPal is a stand-alone product that provides venue operators with a light touch mobile ordering system that doesn't require customers to download a mobile app. PubPal is an easy to implement solution that requires no upfront cost or the need for operators to have compatible Electronic Point of Sale software.

Experience: a multi-user virtual reality (VR) framework and augmented reality framework that enables customers of our Engage and Educate channels to extend their customer and student experiences through VR.

For further information, please visit www.devcleverholdingsplc.com