Debenhams Regulatory News (DEB)

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Debenhams plc

2. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

Disclosure relates to point (i)

3. Name of person discharging managerial responsibilities/director

Suzanne Harlow

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non beneficial interest 1

Disclosure relates to 3 above.

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary 0.01p

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

Vidacos Nominees Ltd - 545,366 Ordinary shares

8. State the nature of the transaction

Exercise of 2011 performance share plan award over (which vested at 22% on 01 November 2014) and subsequent sale of shares to cover Tax and NI Liability.

9. Number of shares, debentures or financial instruments relating to shares acquired

Number of shares exercised: 83,236

Number of shares sold: 39,265

Sale price: 87p

Number of shares acquired and retained: 43,971

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.003%

11. Number of shares, debentures or financial instruments relating to shares disposed

See 9 above

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

0.003%

13. Price per share or value of transaction

See 9 above

14. Date and place of transaction

17 April 2015, London

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Vidacos Nominees Ltd - 589,337 shares

16. Date issuer informed of transaction

20 April 2015, London

17. Date of grant

N/A

18. Period during which or date on which exercisable

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

24. Name of contact and telephone number for queries

Paul Eardley, Company Secretary, Tel: 0203 549 6000, Date: 20 April 2015