Crawshaw Group Regulatory News (CRAW)

19 Jan 2006 07:00

Felix Group PLC19 January 2006 19th January 2006 Felix Group plc ("Felix") Felix Group plc announces Digital Content Agreements and MAX BOX Launch Felix Group plc ("Felix") the company behind 'Everyone's A Winner' ("EAW") todayannounces agreements with e-pay Limited ("e-pay"), i-movo Limited ("i-movo") andDX3 Technologies Limited ("DX3"). These agreements follow an earlier signedcontractual arrangement with Broadchart Limited ("Broadchart") and comprise theinitial four digital service provisions for inclusion within Felix's new ATMterminal. Felix's ATM brand, MAX BOX, will be officially launched, and the newterminal demonstrated, at the forthcoming ATEI trade show at Earl's Court,London on 24th, 25th and 26th January. The MAX BOX service provided by e-pay is for mobile 'phone top-up facilitiesacross all of the major networks. Mobile 'phone content including full MP3downloadable music as well as games, wallpapers and ringtones will be providedby DX3 and Broadchart are providing a digital jukebox facility with access toevery top 40 hit single ever. The MAX BOX will also have the ability to validateand print vouchers distributed via i-movo's SMS marketing application. Inaddition, and as part of this initial suite of digital services, Felix hasdeveloped the MAX BOX as a 'wi-fi hotspot' and will provide internet access toall wireless users for free. Commenting, Andy Egan, Chief Executive, Felix Group plc said: "These agreements will significantly enhance our EAW consumer offering andfurther distinguish what the MAX BOX has to offer over standard fee chargingATM's in the field. The inclusion of this tranche of exciting services, whichcan either be included within any re-brand or re-packaging of existing ATMestates, or included within our own bespoke MAX BOX, represent the first of anumber of digital content provisions we aim to include in the future. I amdelighted we have secured these agreements with e-pay, DX3, Broadchart andi-movo and very much look forward to unveiling the new MAX BOX next week. "Whilst wireless internet access is nothing new, the ability to provide this toour customers for free is a radical step forward and a piece of development workwe felt would further enhance what we offer". Ends Enquiries: For Felix Group plc - Mike Wallwork (o) 01565 831100 (m) 077956 13844(email) mike@felixcorp.com For Investor Relations PR for Felix Group plc - Holborn PR, David Bick (o) 0207929 5599 (email) david.bick@holbornpr.co.uk For Trade and Consumer PR for Felix Group plc - SKV PR, Richard Bond (o) 0161236 9909 (email) richard.bond@skvpr.co.uk Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. MAX BOX can be viewed at the ATEI trade exhibition show at Earl's Court, Londonfrom 10am Tues 24th to 4pm Thurs 26th January. Attendance is free, topre-register log onto www.ateonline.co.uk and follow the links. e-pay Limited www.e-pay.co.uk e-pay, a Euronet subsidiary, is the largest electronic payments processor ofprepaid mobile airtime top-up services in the UK. Founded in 1999, e-pay focuseson the "top-up" market for processing electronic purchases of prepaid mobileairtime, long-distance calling cards, payment services and other pre-paidproducts. This information is provided by RNS The company news service from the London Stock Exchange