Crawshaw Group Regulatory News (CRAW)

18 May 2006 07:01

Felix Group PLC18 May 2006 18th May 2006 Felix Group plc announces MAX BOX machine deployment agreement with Kwik SaveLimited Felix Group plc ("Felix") the company behind the MAX BOX multi-function ATMmachine today announces an agreement with Kwik Save Limited ("Kwik Save") tosite the MAX BOX machine in selected Kwik Save retail stores. The MAX BOX machines will include a non surcharging ATM function. The machinewill also include the full range of Felix's digital service provisions (mobiletop-up, digital photography printing and mobile content download services) aswell as Felix's Everyone's A Winner ("EAW") sales promotion proposition and freewireless internet access. The agreement is for a 3 year period. The agreement provides for an element ofrevenue payable to Kwik Save being passed directly to their customers in theform of a MAX BOX vended sales promotion voucher, redeemable against selected instore products. Paul Niklas, Managing Director, Kwik Save Limited said; "Following ouracquisition of Kwik Save Limited in February this year, we continue to explore arange of propositions which provide genuine value for our customers. Theintroduction of the MAX BOX machine in selected stores will provide ourcustomers with an exciting and innovative range of competitively priced,conveniently accessed products and services. "We expect to roll out the MAX BOX machine in most of our 184 stores startingwith 30 already identified in June / July. We will continue installation of theMAX BOX with Felix over the coming months in line with our own storeregeneration programme. We are excited by the MAX BOX offering and very muchlook forward to seeing our customers benefit from its services." Andy Egan, Chief Executive Officer, Felix Group plc commented; "We are delightedto be rolling out our MAX BOX machine with such a well known supermarket as KwikSave, particularly at this time of their own recommitment to their brand andtheir customers." Ends Enquiries: For Felix Group plc - Mike Wallwork (o) 01565 831100 (m) 077956 13844(email) mike@felixcorp.comPR for Felix Group plc - Holborn PR, David Bick (o) 020 7929 5599(email) info@holbornpr.co.ukFor Kwik Save Limited - Maxine Wade, Lucy McCulloch or Samantha Dawe (o) 0207833 4933 (m) 0775 662787 (email) pr@thinktank.org.uk Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group initially developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Felix has now combinedthis retail innovation with a traditional ATM machine and included a (growing)range of digital consumer services (photo processing, mobile top-up and contentand music downloads) to form MAX BOX, a kiosk designed to dispense cash, vendsales promotions and provide additional consumer services. By utilising retailers' advertising and sales promotion budgets, Everyone's AWinner enables participants to be allocated a non-cash prize guaranteed to havea retail value of at least twice the cost of participating.Kwik Save Limitedwww.kwiksave.co.uk Kwik Save Limited is owned by a group of professional retail and business peopleled by Managing Director, Paul Niklas. Kwik Save Limited continues to tradeusing the Kwik Save brand in all the 184 stores that have been purchased. KwikSave Limited has its head office in Huddersfield. This information is provided by RNS The company news service from the London Stock Exchange