Last checked at 7 May 2009 11:24
Annex DTR3
Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons
All relevant boxes should be completed in block capital letters.
| 1. | Name of the issuer The Character Group Plc | 2. | State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006). Transaction notified in accordance with DTR 3.1.2 R |
| 3. | Name of person discharging managerial responsibilities/director Richard King | 4. | State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person N/A |
| 5. | Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial interest 1 The shareholder in 3 above | 6. | Description of shares (including class), debentures or derivatives or financial instruments relating to shares Ordinary Shares of 5p each |
| 7. | Name of registered shareholders(s) and, if more than one, the number of shares held by each of them Richard King | 8. | State the nature of the transaction Grant of options |
| 9. | Number of shares, debentures or financial instruments relating to shares acquired N/A | 10. | Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) N/A |
| 11. | Number of shares, debentures or financial instruments relating to shares disposed N/A | 12. | Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) N/A |
| 13. | Price per share or value of transaction N/A | 14. | Date and place of transaction N/A |
| 15. | Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) N/A | 16. | Date issuer informed of transaction N/A |
If a person discharging managerial responsibilities has been granted options by the issuer
complete the following boxes
| 17. | Date of grant 6 May 2009 | 18. | Period during which or date on which exercisable 6 May 2012 - 5 May 2019 |
| 19. | Total amount paid (if any) for grant of the option Nil | 20. | Description of shares or debentures involved (class and number) 300,000 ordinary shares of 5p each |
| 21. | Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise 35.5p | 22. | Total number of shares or debentures over which options held following notification 550,000 |
| 23. | Any additional information | 24. | Name of contact and telephone number for queries The Character Group plc Kiran Shah 020 8329 3377 Charles Stanley Securities Nominated Adviser Philip Davies / Carl Holmes 020 7149 6000 |
| Name of authorised official of issuer responsible for making notification Date of notification ____7 May 2009_______________________________________ |
Notes: This form is intended for use by an issuer to make a RIS notification required by DR 3.3.
| (1) | An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. |
| (2) | An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. |
| (3) | An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. |
| (4) | An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. |