CBX.L Regulatory News (CBX)

Press release

22 March 2022

Cellular Goods PLC

('Cellular Goods' or 'the Company')

Directorate change

Senior operational management strengthened

Cellular Goods (LSE: CBX), a UK-based wellness company providing premium consumer products formulated with lab-made cannabinoids, is pleased to announce a reorganisation of its executive management team to support the next stage of the Company's growth.

Eric Chang, Chief Operating Officer and a Director of Cellular Goods, is stepping down from the board and leaving the Company on the 15th of April 2022. The Company will not appoint another Chief Operating Officer.

A new position of Chief Supply Chain Officer is being created to strengthen the operational management team, improve efficiency in delivering the Company's strategy and reduce its cost base. Nikhil Vijayan has been appointed as the Chief Supply Chain Officer, effective from 28 March 2022. Nikhil will be based in London, providing a talent upgrade to the Company's UK operations.

Nikhil has a track record of more than 14 years in supply chain management with high-level industry experience at leading consumer goods organisations including Procter & Gamble ("P&G") and professional services leader Deloitte.

While at P&G, Nikhil's responsibilities included leading end-to-end supply chain operations for a number of products in the company's baby care, feminine care, pet care and healthcare ranges, and successfully directing a team of planners to develop production strategies for the company's sizeable fabric conditioner product portfolio across three manufacturing sites in Europe. In his role at Deloitte, he focused on supporting consumer clients with the design and delivery of large-scale supply chain transformations.

Eric, who is based in Vancouver, and has served as Chief Operating Officer since February 2021, was part of the team that oversaw Cellular Goods' listing on the London Stock Exchange and the successful launch of the Company's inaugural 'Look Better' (skincare) and 'Feel Better' (supplements) product ranges in December 2021.

Anna Chokina, Chief Executive Officer, commented: "On behalf of Cellular Goods, I would like to thank Eric for his excellent work and wish him well in all his future endeavours. Eric worked tirelessly to bring Cellular Goods to the London Stock Exchange and to support the launch of our inaugural product ranges.

"I am delighted to welcome Nikhil, who will strengthen our operational management capabilities and enhance the Company's delivery of new products. His appointment as Chief Supply Chain Officer is a great step towards achieving our growth plans. He brings a wealth of experience in developing and managing supply chains for global consumer brands. His expertise will not only ensure that we can continue delivering high-quality products to our customers, but it will also be key to the successful launch of new products this year and beyond."

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About Cellular Goods PLC:

Cellular Goods is a UK-based wellness company that provides premium products based on lab-made cannabinoids. It was established in August 2018 to develop efficacy-led and research-backed cannabinoid-powered wellness products. The initial focus is on three product verticals: Function Better, Feel Better and Look Better. These three verticals encompass Cellular Goods' premium CBG skincare and CBD ingestible and topical athletic recovery products, with the first products launched in December 2021 initially through the Company's website. The Company's shares are listed on the main market of the London Stock Exchange. www.cellular-goods.com