Cake Box Holdi. Regulatory News (CBOX)

30 June 2021

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Directorate Change

Cake Box, the specialist retailer of fresh cream cakes, today announces the appointment of Alison Green to the Board as an Independent Non-executive Director, with immediate effect.

Alison started her career in advertising before moving into marketing where she held a number of senior executive roles, most recently as Chief Marketing Officer at Optima Health and prior to that as Head of Marketing & Communications at AXA Health. She has extensive experience in brand management, marketing, communications strategy and digital transformation.

Alison is a strong advocate of diverse and inclusive workplaces and was formerly a member of AXA UK's diversity and inclusion board. She is also a Director of WOMBA, a coaching consultancy that works with organisations to help support the career development of working parents.

Alison holds a Master of Science (MSc) in Executive Coaching, a Bachelor of Science (BSc) in Psychology with first-class honours and a Bachelor of Arts (BA) in Business Studies.

Neil Sachdev, Chairman of Cake Box, said:

"I am delighted to welcome Alison to the Board and into the Cake Box Family. She brings a wealth of knowledge and experience, particularly in brand management, that will be particularly helpful as we continue to introduce more customers than ever to our unique Cake Box proposition."

Please refer to Annex 1 of this announcement below, for all further disclosures relating to Rule 17 or paragraph (g) of Schedule 2 of the AIM Rules for Companies.

For further information, please contact:

Annex 1

Alison Jane Green (age 54) is, or has been in the previous five years, a director or partner of the following companies:

Alison Green has no beneficial interest in the ordinary shares of the Company.

There are no other disclosures required in relation to Rule 17 or paragraph (g) of Schedule 2 of the AIM Rules for Companies.