BST.L Regulatory News (BST)

5 September 2018

Big Sofa Technologies Group plc

("Big Sofa" or the "Company")

Directorate Change:

Appointment of Chief Commercial Officer

Big Sofa (AIM:BST), a fast-growing international video analytics provider to the consumer insight industry, announces the appointment to the board of Kirsty Fuller as Chief Commercial Officer, with effect from 1 October 2018.

Kirsty is a leader in the global consumer insight and strategy industry. In 1997, she co-founded the Flamingo Group, which was acquired by Omnicom in 2006 and grew, under her leadership as co-CEO and latterly CEO until 2017, to become one of the largest specialist qualitative research agencies in the world, with a network of eight offices on four continents, employing 340 staff.

Kirsty's focus throughout her career has been on raising the contribution of context-informed consumer insight to business and brand success. She has been instrumental in integrating innovative methods as the insight industry has evolved. Kirsty has worked around the world with leading blue-chip companies including Unilever, PepsiCo, Diageo, Sony and Visa.

Simon Lidington, Chief Executive Officer, commented:

"Kirsty is a talented and inspiring business leader with an impressive commercial track record. Having successfully grown a business from scratch to become one of the largest of its kind in the world, with several hundred employees, I believe she will be instrumental in helping to grow our company.

"Kirsty shares our belief that observational methods led by video will transform the research industry. Kirsty's unrivalled expertise in consumer insight and Big Sofa's technology for capturing and analysing video at scale creates a powerful customer offering."

Kirsty Fuller added:

"The insight industry is undergoing significant change, with increasing client demand for in-depth understanding of consumer behaviour to unlock future brand, product and service opportunities. Research methods traditionally reliant on attitudinal and claimed behavioural data are no longer fit for purpose. Observation at scale is key. I have always sought to be in a company leading change; and I believe that Big Sofa is well placed to create - rather than simply adapt to - the future. Big Sofa's technology can be the engine of the new insight landscape, breathing humanity into data and helping clients to uncover a fresh stream of behavioural insights to accelerate the growth of their business."

The following additional information is provided in accordance with paragraph (g) of Schedule Two to the AIM Rules for Companies:

Full name: Christina Cochrane Fuller

Age: 55

Current Directorships / Partnerships: New Wine Trust, New Wine Resources, Purposeful Productions Ltd.

Past Directorships / Partnerships (past 5 years): Flamingo Research Limited, The Market Research Society.

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) 596/2014.

Enquiries

About Big Sofa Technologies Group plc

Big Sofa is a B2B technology business providing the marketing and consumer insight industries with video observation and analytics services, as video emerges as a key platform in a massive $40 billion consumer research market.

Our software platform collates, analyses and organises large volumes of raw/unstructured video enabling our clients, which include leading market research organisations and major household brands, to perform detailed and sophisticated consumer insight analysis; and make genuine use of video content.

Big Sofa deploys three product solutions: Video Observer, which captures and analyses real-time behaviour using fixed and wearable cameras in-home or in-store; Video Manager, which enables clients to upload, store and manage video using Big Sofa's analytics platform; and Video Stories, which enables clients to collect video embedded in consumer insight surveys.

Big Sofa's shares are admitted to trading on the London Stock Exchange's AIM market under the ticker BST.L.

To find out more, visit www.bigsofatech.com

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