22 May 2019 07:00
22 May 2019
Big Sofa Technologies Group plc
("Big Sofa Technologies" or the "Company")
Ipsos: product co-development and embedding
Launch of behavioural insight products, co-developed with Ipsos
Big Sofa Technologies (AIM:BST), a video analytics provider to the global insight and analytics industries, announces the launch of a set of Ipsos and Big Sofa Technologies co-branded behavioural insight products. These next generation, video-led consumer insight solutions utilise Big Sofa Technologies' platform to provide analysis of real-life consumer behaviours at speed and at scale.
The co-designed products have been in development with Ipsos since the start of the year and, after a successful launch internally with Ipsos, have now won their first client commissions. In addition to the analysis derived from the Big Sofa Technologies platform, which can be used on a self-service or full-service basis, the platform output provides the opportunity for additional analysis to be provided depending on client need.
This co-development and successful launch represents a significant milestone in the growth of the relationship with Ipsos, a significant shareholder in the Company since their investment in 2018. It also marks ongoing delivery against the strategic goal of closer integration with Ipsos, as outlined in the annual report.
Commissioned revenue to be recognised in 2019 from completed and ongoing projects with Ipsos has now exceeded $500k, more than was recognised from Ipsos in the whole of 2018, and almost 3-times the level of commissions over the same period in 2018.
Kirsty Fuller, Chief Executive Officer of Big Sofa Technologies, commented:
"In the Final Results Announcement in March, I outlined the three pillars to Big Sofa Technologies' strategic roadmap, including continued integration with Ipsos. Since then, we have launched our first products developed in conjunction with Ipsos, and continued to work with Ipsos to embed our tech and our processes in their workflows and processes. These product launches and the subsequent commissions mark a further development in our strategic relationship with Ipsos and progress against the goals we set earlier in the year."
Enquiries
Big Sofa Technologies Group plc | +44 (0) 20 7357 0033 |
Kirsty Fuller, CEO |
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Joe MacCarthy, CFO |
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Arden Partners plc (Nominated Adviser and Broker) | +44 (0)20 7614 5900 |
Paul Shackleton / Ben Cryer |
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Novum Securities (Joint Broker) | +44 (0)20 7399 9427 |
Colin Rowbury |
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About Big Sofa Technologies Group plc
Big Sofa Technologies is an insight-led technology company. The design and development of our technology has been guided by expert understanding of the insight and analytics industries and the needs, pressures and business questions of the clients they serve.
We uncover and analyse new-to-the-industry behavioural data sets in video, enabled by the power of our pioneering data capture and platform technology. We are innovating both in how video-led projects and programmes are designed and in how the data is analysed, showcased, embedded and re-mined.
Our software platform collates, analyses and organises large volumes of raw/unstructured video enabling our clients, which include leading market research and data companies and major household brands, to perform detailed and sophisticated consumer insight analysis and make genuine use of video content.
Big Sofa Technologies' shares are admitted to trading on the London Stock Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofatech.com
Follow us on twitter at @bigsofatech