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Management Update

23 Oct 2012 13:24

Emblaze Ltd ("Emblaze" or "the Company") Management Update Emblaze Files Claim Against Microsoft for Patent Infringement

Herzeliya, 23 October 2012: Emblaze Ltd. hereby informs that it has filed a complaint for patent infringement against Microsoft Corporation ("Microsoft"). The complaint asserts that Microsoft's IIS Smooth Streaming system infringes Emblaze's U.S. patent No. 6,389,473 for media streaming technology.

Microsoft has been using this technology to allow devices running on Windows 7 OS and Windows Phone 7 OS (and above) to view live streaming multimedia content; Microsoft has also been using the technology to provide the Windows Azure Media1 services (Cloud services).

The complaint was filed with the US District Court for the Northern District of California.

Emblaze has been developing media streaming technology for over a decade, using it already in a live video streaming broadcast from the White House during Easter, 1998.

Emblaze's Live Streaming technology allows users to send live or pre-recorded audio and video to other devices, saves on data traffic, does not require devoted streaming servers, and allows reliable streaming even through firewalls.

Emblaze has already filed a similar complaint against Apple Inc. ("Apple") for infringing the same Emblaze patent with Apple's HTTP Live Streaming Application used for Apple's iPhone, iPod Touch and iPad devices as well as in Apple's Mac OS.

Naftali Shani, Executive Chairman of Emblaze, said: "Emblaze has made substantial investment into research and development to build a rich portfolio of intellectual property over many years. While we are happy to license our technology to third parties, we will vigorously defend our rights and our competitive position".

Certain statements made herein may relate to future events or developments involving Emblaze that may constitute forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual events or results to differ materially from any expected future events or results referred to in these forward looking statements.

Enquiries:

Piers Coombs, Canaccord Genuity Ltd +44 20 7523 8000

Hagit Gal, Emblaze Ltd. hagit.gal@emblaze.com

The Emblaze Group is traded on the London Stock Exchange since 1996. www.emblaze.com

IIS Smooth Streaming and Windows Azure Media Services are proprietary names of Microsoft Corporation.

Apple, iPhone, iPod Touch, iPad and Mac OS are proprietary names of Apple Inc.

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