BSD.L Regulatory News (BSD)

15 Feb 2005 07:05

Emblaze Ltd15 February 2005 ADAMIND AND CBOSS ENHANCE AZERBAIJAN MOBILE NETWORK OPERATOR THROUGH NEW OEM PARTNERSHIP Azercell Telecom JV chooses Adamind and CBOSS partnership for MMS transcoding deployment MILPITAS, Calif. - February 15, 2005 - Adamind, a leading provider of mediaadaptation software for rich mobile content, and CBOSS, a leading provider ofreal-time billing, VAS and convergent business operation support systems fortelecom carriers and service providers worldwide, today announce a new OEMagreement to enable Azercell to offer seamless MMS and rich mobile contentservices to their customer base. Adamind MediaSpireTM solves the incompatibility issues between diverse handsetsby adapting content so that multimedia content can be sent and received to andfrom any handset. Integration of Adamind's MediaSpireTM with CBOSSmms, aproprietary multimedia messaging solution based on the CBOSS in convergenttelecommunications application server, extends MMS content adaptationcapabilities and improves the end user experience. Under the terms of the agreement, CBOSS enhances Azercell with stand-aloneAdamind MediaSpireTM centralized media adaptor as part of operator's 1.3 millionsubscribers' MMSC Service to enable Azercell to offer seamless MMS and richmobile content services to their customer base. "Azercell Telecom JV is the largest network operator in Azerbaijan, covering95% of the population," said Boris Antsev, services and products developmentexpert at Azercell, "and we want to build on our position of strength byoffering our customer base the best in rich mobile content services through theexpertise of Adamind originated from Philips Electronics, N.V. and Emblaze Ltd.,united with the CBOSS deploying experience." The deal represents a first move for Adamind into Russia and the Caspian regionand the OEM partnership with CBOSS further consolidates the company's positionin the region."We enjoy our long-term collaboration with Azercell. Inpartnership with Adamind we are delivering Azercell a truly market leading richmobile content solution," said Andrey Maklakov, vice president and CTO at CBOSS."We are looking forward to expanding our partnership with Adamind and deployingintegrated solutions that will develop new revenue opportunities across ourexpanding mobile operator customer base." "This project will revolutionise end-user's experience of rich content servicesin the region," said Shailendra Jain, CEO, Adamind. "The deployment at AzercellTelecom demonstrates our position as the leading provider of media adaptationand enhancement solutions for the mobile multimedia services marketplace in theCaspian region. Our partnership with CBOSS gives us a strong foothold in theregion which we hope to grow together into a significant revenue generatingopportunity". Enquiries: Adamind +44 20 7645 2990 on the day and thereafterShailendra Jain, CEO +1 408 468 3961 CBOSS Andrey Maklakov, vice presidentand CTO +7 095 363-4460 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7645 2990 Notes to Editor About CBOSS CBOSS is the largest Russian software developer and a leader of Russian IT fortelecom. The key business focus of CBOSS is: development of original software,delivery of end-to-end integrated hardware and software solutions, includingequipment and system software, personnel training, consulting, implementationand technical support. CBOSS quality management system is certified to the ISO 9001:2000 internationalstandard. Major Russian and international carriers have selected the unrivalledfunctionality and reliability of CBOSS solutions. CBOSS has implemented 880installations globally, with its products operated by 148 customers in 22countries across four continents. For more information, visit www.cbossgroup.com About Adamind Adamind is the leading provider of rich media content adaptation and enhancementsoftware for MMS, content services and value added services markets. Adamind MediaSpireTM enables delivery of images, text, ringtones, audio andvideo to and between a variety of mobile devices, domains and networks, drivingtraffic growth and creating the ultimate rich media consumer experience. Adamind was formed by the merger of the two media adaptation business units ofEmblaze Ltd. and Philips Electronics N.V. Adamind's strategic channel partnerships with some of the top MMSC vendors andtop-tier system integrators - all major Blue Chip companies such as Ericsson,Motorola, Openwave, LogicaCMG and now CBOSS - Adamind is positioned to deliversuperior quality products, services and support to its 80+ tier-1 and tier-2operator customer deployments across the globe. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange