BSD.L Regulatory News (BSD)

15 Mar 2005 15:39

Emblaze Ltd15 March 2005 ADAMIND AND OPENWAVE TEAM TO DELIVER RICH MULTIMEDIA SERVICES TO TELUS MOBILITY Ra'anana, Israel, 15 March 2005: Emblaze Ltd ("Emblaze or "the Group") (LSE:BLZ) announces that its Group company, Adamind Ltd ("Adamind" or "the Company")(LSE: ADA), a leading provider of rich Media Adaptation and Value-AddedServices technologies for MMS and Content Services, announced today thedeployment of its world-class Adamind MediaSpire at TELUS Mobility as part ofOpenwave's multimedia messaging services center (MMSC) solution for its operatorcustomer base across North America. The Adamind MediaSpire is deployed atOpenwave's MMSC to provide an overall streamlined and scalable messagingplatform to operators across North America. Openwave and Adamind worked closely to test, integrate and deploy a fullycapable video transcoding system for TELUS Mobility that extends their suite ofsuch messaging applications as e-mail, instant messaging (IM), short messageservices (SMS) and more, generating new sources of operator revenues. Thedeployment was part of TELUS Mobility's November 2004 video messaging servicelaunch. "Our collaboration with Adamind allows operators to extend their messagingservices to deliver the best user experience across a range of handsets," saidRich Wong, general manager of messaging products at Openwave. "Together weenable operators to deliver an entire range of multimedia content includingvideo. We look forward to working with Adamind to enhance and deliver the mostsophisticated media adaptation and content enhancement technology to our mobileoperator customer base." "Our joint offering for TELUS Mobility clearly demonstrates our commitment todelivering superior media adaptation and content enhancement solutions to thegrowing North American operator customer base," said Shailendra Jain, CEO ofAdamind. "As the North American market shows tremendous potential for growth inthe coming years, TELUS Mobility is a key player in our expansion, firming upour position as the leading global provider of media processing and contentenhancement solutions for the market of mobile multimedia services." Enquiries EmblazeDoron Cohen, Hagit Gal + 972 9 7699831/339 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 NOTE TO EDITORS: About Telus Mobility A national Canadian wireless carrier serving approximately 4 million clientsacross Canada, TELUS Mobility was recently ranked as the number one wirelesscarrier in North America by telecommunications consultants N. Moore Capital,Ltd. of New York. For more information about TELUS Mobility, please visittelusmobility.com. About Openwave Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of opensoftware products and services for the communications industry. Openwave'sbreadth of products, including mobile phone software, multimedia messagingsoftware (MMS), email, location and mobile gateways, along with its worldwideexpertise enable its customers to deliver innovative and differentiated dataservices. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com. About Adamind Adamind (LSE: ADA) is a leading provider of rich media content adaptation andenhancement software for MMS, content services and value added services markets.The Adamind MediaSpireTM enables delivery of images, text, ringtones, audio andvideo to and between a variety of mobile devices, domains and networks, drivingtraffic growth and creating the ultimate rich media consumer experience. With headquarters in the US, an R&D Center in Israel, a global sales force andstrategic channel partnerships with some of the top MMSC vendors and top-tiersystem integrators - all major Blue Chip companies such as Ericsson, Motorola,Openwave and LogicaCMG - Adamind is positioned to deliver superior qualityproducts, services and support to its 80+ tier-1 and tier-2 operator customerdeployments across the globe. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange