5 Jan 2010 07:00
For Immediate Release 5 January 2010
Sucden Financial choose Brady for Base Metal Options Pricing
London, 5 January 2010: Brady plc (BRY.L), the leading supplier of trading and risk management solutions for metals and commodities, has today confirmed that Sucden Financial Limited, one of the world's leading Commodities, Financial Futures and Options firms, has selected Brady's market leading trading and risk management solution for base metal options pricing.
Sucden Financial, a London Metal Exchange (LME) Category I member, has confirmed the selection of Brady's option pricing module which will offer its clients the ability to enter into transactions which are guaranteed by the London Clearing House (LCH). Specifically designed for professional derivatives traders, Brady will provide Sucden Financial with the ability to price on a real-time basis all exchange-traded derivatives including LME TAPOs (Traded Average Price Options) accurately and consistently with the market community.
Hugh Le Fanu, Head of Sucden Financial's Base Metal Options desk in London said, 'Sucden Financial has always been focused on providing clients with a service that is second to none. Brady plc is very much considered an industry standard among the commodity options market-making community, and therefore we are confident that with Brady's new price-making management solution we will not only meet but exceed our clients' expectations.'
Gavin Lavelle, CEO at Brady, commented: "We are delighted to have Sucden Financial as a client; they very quickly recognised the unique benefits of Brady and saw the value it will bring to their business. Much of the success of our solutions is predicated on our deep knowledge and understanding of commodity markets and effective communication with clients. Understanding our clients' current and future needs enables Brady to provide them with a quantifiable, competitive edge."
# # #
Editorial contacts of Sucden Financial: Robert Cantle, Manager, Marketing & Communications, Sucden Financial LimitedTel: +44 (0)20 3207 5280
Eva Epitropaki, Marketing Executive, Sucden Financial Limited
Tel: +44 (0)20 3207 5282Email: press@sucfin.com
Editorial contact for Brady
John Norris
Moonlight Media
Tel: +44 (0) 20 7250 4770
Email: john@moonlightmedia.co.uk
Notes to Editors:
About Sucden Financial
1. Sucden Financial's website: www.sucdenfinancial.com
2. Sucden Financial Limited has been operating for more than 35 years as a leading Commodity and Financial Futures and Options broker, with membership of many of the world's major exchanges.
3. Sucden Financial Limited's parent is Sucres et Denrées SA, a company incorporated in France. The Sucden Group has operations throughout the world.
4. Sucden Financial Limited is authorised and regulated by The Financial Services Authority.
About Brady
Brady plc (BRY.L) is a leading global provider of trading and risk management software to the global commodity markets. On a single platform Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for refined and unrefined metals. Brady has more than 20 years of expertise in the commodity markets with 60 customers worldwide, including some of the largest financial institutions and mining corporations that depend on Brady's software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world's largest miners, refiners and producers, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members. For further information visit: www.bradyplc.com