Burberry Regulatory News (BRBY)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Donald Kohler

2

Reason for the notification

a)

Position/status

President, Americas

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Sale of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-03-10; 11:19:00 (UTC)

f)

Place of the transaction

XLON