Boohoo Regulatory News (BOO)

boohoo.com plc

("boohoo" or the "Company")

Share Incentive Plan 2015 and SAYE Share Scheme

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, announces that as part of the Company's commitment to encouraging all employees to be shareholders in the business, a total of 1,168,641 Ordinary Shares of 1 pence each ('Ordinary Shares') were acquired by Capita IRG Trustees Limited in its capacity as trustee to the Company's Share Incentive Plan trust, to be used in respect of free share awards under that plan. These shares were acquired on 19 June 2015 for an average price per Ordinary Share of 28 pence. Capita IRG Trustees Limited recycled a further 773,983 unallocated Ordinary Shares held in the Company's Share Incentive Plan trust, to satisfy the remainder of the free share awards under that plan.

A total of 544 employees were found eligible and applied for the 2015 Share Incentive Plan ("2015 SIP") and have been granted 3,571 free Ordinary Shares each representing approximately £1,000 at the purchase price. The free shares were awarded on 19 June 2015 and are subject to a 3 year forfeiture period.

Neil Catto, a Director of the Company, has elected to participate in the 2015 SIP and is included in the total figures above. His individual award pursuant to the 2015 SIP is 3,571 shares.

In addition, boohoo is pleased to announce that it has launched a Save As You Earn ('SAYE') share scheme for all employees, under which employees have been offered the opportunity to participate in the future growth of the Company via share option arrangements.

Eligible employees were invited to subscribe for options over Ordinary Shares with an exercise price of 21.4 pence, a 20% discount to the closing middle market price of the Ordinary Shares on 1 June 2015, the day before the invitation to participate was made. The options have a contract start date of 1 August 2015 and are exercisable between 1 August 2018 and 31 January 2019.

A total of 248 employees elected to participate, and pursuant to these elections a total of 5,241,531 options over Ordinary Shares were issued on 29 June 2015, equating to 0.47% of the current issued share capital.

Neil Catto has also elected to participate in the SAYE scheme and is included in the total figures above. His individual option grant pursuant to the SAYE scheme is 50,467 shares under option.

As a result of these option grants, Neil's interest in Ordinary Shares is as follows:

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About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own brand, international e-tailers, boohoo.com has quickly evolved into a global fashion leader of its generation. Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.