Boohoo Regulatory News (BOO)

boohoo.com plc

("boohoo.com" or the "Company")

Launch of German language website

boohoo.com, one of the UK's largest pure-play online, own brand fashion retailers, is pleased to announce the launch of its new German language website.

This is the third foreign language site following the launch of the French site in October 2013 and the Spanish site in May 2014. The launch will be supported by a marketing campaign in Germany.

In addition to the new site, boohoo.com has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.

For the year ended 28 February 2014, International sales accounted for 35% of total sales and the additional launch of the German language site and new currencies will further extend boohoo.com's global presence.

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About boohoo.com

"The Global Fashion Leader for a Social Generation"

boohoo.com is one of the UK's largest pure-play online, own brand fashion retailers. The Company designs, sources, markets and sells own brand clothing, shoes and accessories through the www.boohoo.com website to a core market of 14-35 year old consumers in the UK and globally.

boohoo.com is focused on selling the latest on-trend fashions across a range of aspirational, but value orientated, boohoo branded products. Founded in 2006, boohoo.com has grown rapidly, developing a brand identity and an international online proposition for consumers, and now has over 2.3 million active customers.

www.boohoo.com

www.boohoo.com/usa

www.boohoo.com/canada

www.boohoo.com/aus

www.boohoo.com/newz

fr.boohoo.com

es.boohoo.com

de.boohoo.com