Blackbird Regulatory News (BIRD)

13 December 2022

Blackbird plc

(the "Company")

Powered by Blackbird update

Blackbird announces EVS as its first technology licensee as EVS launches its web-based editing application

Blackbird plc (AIM:BIRD; OTCQX:BBRDF), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, announces that EVS Broadcast Equipment ("EVS"), its first technology licensee, has launched its web-based editing application named "IPD-VIA Create". IDP-VIA Create was built by EVS in collaboration with the Company.

EVS is a leader in live video technology for broadcast and new media productions. Through a wide range of products and solutions, EVS delivers live sports images, entertainment shows and breaking news content to billions of viewers every day in real-time. EVS is headquartered in Belgium with offices in Europe, the Middle East, Asia and North America, and provides sales and technical support to more than 100 countries. EVS is a public company traded on Euronext Brussels. For information on EVS see www.evs.com.

This news follows the Company's announcement, on 7 September 2021, that a global broadcast company (now announced as EVS) had licensed the Company's core video technology, including its patented video codec technology, for a 5 year period in a deal worth a minimum €2 million over the contract length. The minimum contract value comprises both a development fee and license fees for editor seats and channel feeds added to the new applications which are underpinned by annual minimum guarantees.

IPD-VIA Create is fully integrated into EVS' ecosystem, providing instant access to all content through an easy to navigate browser-based interface. As a result, users can work with their assets from anywhere in the world and immediately view and push edited content to craft editors or directly distribute it in broadcast quality to multiple channels.

EVS will be showcasing the new IPD-VIA Create application for the first time at the SVG Summit in New York on 12 and 13 December 2022.

The full EVS announcement of the launch of IPD-VIA Create can be found at https://evs.com/company/news/evs-launches-ipd-via-create-web-based-editing-application

Blackbird plc's CEO, Ian McDonough, commented: "This is a very exciting moment for Blackbird and EVS. By licensing our "Powered By Blackbird" video technology, IPD-VIA Create affords end users with a full editing suite embedded in the EVS ecosystem. The editing suite has all the same speed, efficiency, and carbon reduction benefits that direct Blackbird customers enjoy. As part of a seamless end-to-end workflow, this state-of-the-art solution can rapidly deliver time and cost reduction efficiencies. Additionally, this workflow enhances end user performance through advanced functionality and Blackbird's highly responsive patented codec. The profound knowledge, experience and skills of both companies' teams have combined to deliver a product we are incredibly proud of and has the potential to unlock huge value for the global media industry for years to come.

"As announced in September 2021 this is our largest contract to date, worth over €2 million over 5 years, and a very exciting step on our journey to progress our enterprise solution. Following our fundraise in December 2021, we are also making good progress to introduce solutions on a self-service model to address a wider market".

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About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by Blackbird' licensing model. Enabling video companies to accelerate their path to true cloud business models, licensees benefit from power and carbon reductions, cost and time savings, less hardware and bandwidth requirements and easy scalability.

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