BIDS.L Regulatory News (BIDS)

RNS Reach

7 April 2020

Bidstack Group plc

("Bidstack" or the "Company")

UK Government's "Stay Home Save Lives" campaign

Bidstack (AIM: BIDS.L), the native in-game advertising group, is pleased to confirm that, as announced by the UK Government's Department for Digital, Culture, Media and Sport ("DCMS") on 6 April 2020, Bidstack is providing its proprietary technology to insert the message "Stay Home Save Lives" in Codemasters' Dirt Rally 2.0. video game.

This campaign has been widely noted across various media outlets including BBC News, ITV News, Radio 4, LBC, Virgin Radio, PC Gamer, Forbes, Engadget, The Daily Mail, CityAM, The Daily Telegraph, The Sun and The Hollywood Reporter.

Because Bidstack's technology is capable of geo-targeting gamers, the DCMS message is currently being sent only to UK gamers. However, the Company is working with Codemasters to extend the initiative to other European and American players with localised public safety information.

In addition, Bidstack is working directly with the DCMS to explore how its technology can be put to work to ensure this message is being delivered through other games. The Company's technology can make this easy to do in an impactful but unobtrusive way.

James Draper, CEO of Bidstack commented: 

"We are pleased to be doing our bit in this time of crisis by working with the Department for Digital, Culture, Media and Sport and our partner, Codemasters.

"We're at an early stage in this push, helping games developers who want to do their bit to encourage their players to sit tight and keep playing through this period of lock-down.  I am pleased that Bidstack has been able to demonstrate its ability to "reach the unreachables" with this vital core message on the importance of staying at home during this unprecedented time.

"As the DCMS has pointed out, getting through the COVID-19 crisis requires a collective national effort and in-game messaging represents a creative, targeted, and immediate way to help reinforce the Government's Stay Home, Protect the NHS, Save Lives message.

"We will be delighted to work with any video games developers or publishers who would like to do their bit to get the message out there."

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About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).

Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.