BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

20 March 2012

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Solid Growth in France and Launch of Product in Germany

Fitbug Holdings Plc, the AIM traded provider of online personal health and well-being services, is pleased to announce that in line with its European expansion strategy, it has achieved solid growth in France and launched its activity tracking device into the German market.

In France, diet club partner Anxa has placed orders for 3,000 of its members so far this year and confirmed a minimum forecast of 6,000 for the year.

Fitbug signed a partnership agreement with Anxa, a premiere provider of wellness and nutrition products and services in Europe and Asia, in 2011. Under the terms of the agreement, Fitbug's proprietary health and well-being technology is marketed by Anxa's subsidiary, Aujourdhui.com, which is France's leading diet club. Fitbug provides Aujourdhui.com with its activity tracking devices and data feeds to support an activity component that sits alongside Aujourdhui.com's existing diet propositions and is marketed to their 60,000 members.

Additionally, Fitbug has also received an initial order for 1,500 devices from existing customer Holmes Place International ('Holmes Place'), a leading health and fitness club operator in the Middle East and Europe. These devices will be used to support the launch of its new membership category developed in partnership with Fitbug, 'Holmes Place 2Go', in the German market. Holmes Place has 15 clubs in Germany and Austria and the roll out of 'Holmes Place 2Go' follows the schemes success in Israel where it has achieved significant traction and sales since its launch in 2010. 

Fitbug Chief Executive Paul Landau said, "We are naturally pleased to see the entry of our product into the German market and these two growing relationships demonstrate the market potential and strengthening interest in the proven capability of Fitbug's services. Our devices provide our clients with a highly flexible solution, delivering effective health behaviour change, either as a stand-alone Fitbug.com branded proposition or as a white-label solution that sits behind our clients' own web portals. As well as targeting growth in the US market, which has a strong understanding of the technology's benefits, alongside the UK we see France and Germany as having the greatest potential in Europe and are therefore extremely excited by the opportunities our progress within these markets will create." 

**ENDS**

For further information visit www.fitbugholdings.com or contact:

Notes

About Fitbug

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement. 

Key market sectors include health insurance and rewards providers, workplace health programmes, Primary Care Trusts, fitness operators and consumers. Increasingly, Fitbug's platform acts as the driving force behind third party services such as white label sites, activity driven games and challenge microsites and rewards programmes.

 The Company's main focus is now on building strategic partnerships with organisations, with the United States as a key market, which can integrate Fitbug into their own service/product offerings or resell to their customer base. Visit www.fitbug.com for more information.