BIDS.L Regulatory News (BIDS)

5 May 2006 09:30

ADDleisure PLC05 May 2006 ADDleisure Plc / Ticker: ADE.L / Index: AIM / Sector: Leisure 5 May 2006 ADDleisure Plc ('ADDleisure' or 'the Company') Contract Win with International Spa Operator ADDleisure, the AIM listed company formed to develop products and services inthe health and leisure sectors, has won a contract through its 50.2% ownedsubsidiary Digital Plantation Limited ("Digital"), with a leading spa operatorin Asia, MSpa International Limited ("MSpa"). The strategic contract is toinstall Ez-Book, Digital's intelligent on-line management software, acrossMSpa's Spa brands which include Anantara Spa, Mandara Spa and Royal Garden Spa.Won through a competitive international tender, the contract is a majorstrategic step for Digital as it takes Ez-Book into the Asian market andprovides a firm foundation from where to accelerate its sales drive in thisregion. MSpa, owned by Minor International Pcl, a listed company on the Thai StockExchange, has developed and now operates 25 spa properties across Asia, theMiddle-East and Africa, and has an aggressive expansion strategy. As part ofthe agreement, Digital is opening a support office in Bangkok and, importantly,has developed the software so that it now supports Chinese/Asian characters. Asales and support office is also being established in Shanghai to support MSpa'sexpansion into China. ADDleisure Director David Cummin said: "With a far-reaching network of luxuriousspas in leading hotels and resorts, MSpa is fast becoming a global leader indeluxe spa design, operation and development. We are therefore delighted thatthey have recognised Ez-Book's potential and adopted the technology. "The contract, won in tender against 14 other international suppliers,demonstrates our leading edge capability and consolidates our position as a keysupplier to the spa and leisure markets. With a firm platform now in place, weare excited about the opportunities available to us in the Asian market." Ez-Book facilitates advanced booking functionalities, utilising various mediumsincluding the web and SMS messaging, to improve the operating efficiency ofcustomer-facing businesses. It is making rapid inroads across a range ofsectors both in the UK and internationally. At the beginning of the year theCompany signed a five year licensing agreement with leading UK leisure operator,Mitchells & Butlers plc, to install Ez-Book across its Hollywood Bowl estate. ** E N D S ** Contacts Isabel Crossley St. Brides Media & Finance Ltd Tel: 020 7242 4477 Ben Margolis ADDleisure Plc Tel: 020 7449 1000 Notes ADDleisure plc • Floated on AIM in October 2004, ADDleisure Plc believes that theincrease in awareness of the importance of physical health and wellbeing hasresulted in an opportunity to develop and promote new highly differentiatedofferings to the leisure industry as a whole, as well as market fitness productsand services to the millions of people who want to remain healthy but do notbelong to gyms. • It made three initial investments in Fitbug Limited, LiberationFitness Systems Limited (distributors of the Power Plate fitness equipment) andDigital Plantation Limited (developers of Ez-Book intelligent booking software).The stake in Liberation Fitness Systems was recently sold for a substantialprofit. • The Company has a highly experienced management team, includingAllan Fisher, founder and former CEO of Holmes Place; David Turner, founder andformer director of LA Fitness plc; and David Cummin, founder and former directorof Membertrack Limited, a leading club membership software provider. This information is provided by RNS The company news service from the London Stock Exchange