11 Nov 2021 07:00
REACH ANNOUNCEMENT
11 November 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Serves an Ace with Tennis Clash
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce a new partnership with Wildlife Studios Limited, creators of one of the world's most popular mobile tennis games, Tennis Clash, which will see the Company deliver branded experiences into the game.
The activations will see brands featured across virtual tennis courts such as New York and Sydney, on courtside banners, scoreboards and nets, on custom racket strings and across branded outfit designs that will be seamlessly integrated into the game's virtual world. The in-game takeovers will be available to all players and will be seen by a global audience.
Tennis Clash is often featured in the Top 5 Sports Games on the Apple App Store and has picked up multiple awards for its Android version. Wildlife Studios developed the realism of the title through a series of detailed studies to simulate the trajectory of the ball and other movements within the game. This makes it easy to learn, but difficult to master and widens the game's appeal to tennis fans as well as avid gamers.
The new partnership reinforces Bidstack's growing tennis genre within the stadium vertical. It is a natural environment in offering brands highly viewable advertising placements.
James Draper, CEO at Bidstack, said:
"We're really proud to be working with Wildlife Studios. As one of the world's biggest mobile game publishers, we've been looking to partner with them for some time."Working on immersive campaigns across new formats and in new territories is something we are really excited about. The key to introducing new brands into the gaming space is authenticity and respect for the playing experience. With Tennis Clash we are able to deliver on that ambition emphatically."Ana Costa, Game Director of Tennis Clash, said:
"We're delighted to be working with Bidstack. Connecting the in-game world of Tennis Clash with the real world of sport was a part of our vision from the start. Partnering with premium brands brings us closer to that vision and allows us to create an exciting experience for our players globally."
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
About Wildlife
Wildlife is one of the world's biggest mobile gaming companies. In the space of nine years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, and War Machines.Founded by brothers Victor and Arthur Lazarte in 2011, in August 2020 Wildlife announced it had raised US$120 million in new funding bringing its post-round valuation to nearly US$3 billion. Institutional investors in Wildlife include Benchmark Capital, Bessemer Venture Partners, and Vulcan Capital.The company has over 800 employees in four countries around the world.