25 Mar 2020 10:48
RNS Reach
25 March 2020
Bidstack Group plc
("Bidstack" or the "Company")
Bidstack enters partnership with Gfinity and Venatus
Opportunity to create additional revenues from Gfinity's web platforms
Bidstack (AIM: BIDS.L), the native in-game advertising group, announces it has signed a programmatic media buying agreement with Gfinity plc (AIM: GFIN) ("Gfinity"), a leading esports provider, and Venatus Media, a leading global advertising technology platform. This partnership becomes effective from 1 April 2020 and will enable Bidstack to expand its offering to include Gfinity's esports events inventory including its fast growing RealSport101 and Gfinityesports web platforms, extending the reach for advertising agencies and brands amongst gaming and esports audiences.
The three-way partnership will see Bidstack working with Venatus to sell advertising space on Gfinity's web platforms, connecting publishers and large-scale brands with gamers and esports enthusiasts. The solutions that will be offered include programmatic advertising, bespoke video and audio-based promotions and brand site takeovers.
Gfinity's web platforms include Gfinityesports and Realsports101. According to Gfinity, in the last six months, traffic to these websites has grown exponentially, with visits to Realsport101 currently up 400% from two million views per month in April 2019 to nearly nine million per month in February 2020, while Gfinityesports is currently up from 14,000 monthly views since April 2019 to nearly seven million views this month.
In addition, Gfinity recently launched a third website, Stealth Optional, a tech site dedicated to news, reviews and features relating to the latest technology and gaming peripherals. This website is also included in this strategic partnership.
Francesco Petruzzelli, CTO, Bidstack said: "We are delighted to have partnered with Gfinity and Venatus on this, who are leading names in advertising and esports respectively. We have been working towards creating new touch points for our clients for some time and this partnership opens the door to a growing, diverse and highly engaged audience. We look forward to building on this strategic partnership to deliver the best experience possible for gamers and for our clients."
John Clarke, CEO, Gfinity said: "The demand for gaming related content has never been greater and gamers are choosing to visit Gfinity sites en-masse. This is creating increased commercial opportunities. Through partnering with industry leaders Bidstack and Venatus, we have the ability to connect our growing audience with leading publishers and brands, paving the way for our Gfinity Community to deliver substantial, consistent and incremental revenue growth for the Company. We are excited to be partnering with Bidstack and Venatus and look forward to working with them to deliver unique esports solutions for our partners."
Contacts:
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady/Neil Baldwin/James Keeshan |
+44 (0) 203 368 3550 |
Stifel Nicholas Europe Limited (Broker) Fred Walsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com
|
+44 (0) 20 7466 5000 |
Notes to editors:
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary API technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.