BIDS.L Regulatory News (BIDS)

REACH ANNOUNCEMENT

3 March 2022 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack partners with popular farm simulation game Goodville

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce an exclusive new partnership with Malta-founded Stork Limited for the popular farming game Goodville: Farm Game Adventure. The partnership will see Bidstack's SDK integrated into the title allowing ads to be served seamlessly onto banners and billboards around the game's virtual world without intruding on the playing experience.

Goodville is a farm adventure game that blends farm simulation with an emotional wellbeing app designed to improve wellness amongst gamers. Players work to renovate their farm and slowly discover more about Goodville, meeting characters that assist them as they work through in-game challenges and explore the game's map. It was developed in collaboration with neurophysiologists and psychiatrists based on clinical research and is available to players on iOS and Android devices. The title is popular with gamers in the US, Canada, Germany, France and the UK and has been downloaded more than 1m times since it first launched.

By integrating Bidstack's technology, Stork Limited is creating a new, sustainable revenue stream that complements its existing monetisation strategies and respects the experience of its audience.Mikhail Mironchik, Product Marketing Manager, at Goodville said:

"We are very excited to explore this opportunity together with our new partner Bidstack. Native in-game ads are more likely to be seen in AAA games on PC or console in games, and for us this has been a process of discovery in previously uncharted territory."During our engagement process with Bidstack - we found their offering to be a perfect fit in terms of our audience and the range of advertisers Bidstack has relationships with. We hope with this partnership that we can widen the boundaries of a "classic" mobile advertising approach."

Antoine Jullemier, Bidstack's Head of Supply, said:

"Bidstack's seamless technology offers our growing portfolio of publishers non-intrusive advertising formats to sustainably grow their revenue streams whilst enhancing the gaming experience. Our exclusive partnership with an innovative title such as Goodville further reinforces our value proposition and product market fit in an attractive market."

-ENDS-

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).