BIDS.L Regulatory News (BIDS)

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11 February 2020

Bidstack Group Plc

("Bidstack" or "the Company")

Appointment of Andrew House to Advisory Committee

Former PlayStation Chief joins Advisory Committee

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is delighted to announce the appointment of Andrew House to its Advisory Committee.

Andrew began working with Sony when he joined its international PR team in Tokyo in 1990. Five years later he moved over to the PlayStation division, which at that time was in its fledgling stage of operation, with the task of increasing PlayStation's audience from young gamers to mainstream consumers. In 1996 he was promoted to VP of Marketing for Sony Entertainment Corporation Americas ("SECA") and then made the step up to SVP of SECA in 2002. Andrew's progress continued as he served as CMO for Sony between 2005-2009, and he then went on to serve as the co-CEO, then CEO of Sony Computer Entertainment Europe before leading as Group CEO between 2013-2017.

One of Andrew's career highlights at Sony Computer Entertainment was the record breaking launch of Playstation 4 in 2013. With 106 million units sold worldwide, PS4 outsold many home game consoles including Microsoft XBox 360, Nintendo Wii and Switch.

In addition Andrew concentrated Sony's network services strategy around PlayStation Network which, by March 2019, had more than 94 million monthly active users, and its premium subscription service PlayStation Plus which, at the same time, had over 36 million subscribers.

Andrew also oversaw the launch of U.S. TV streaming service PlayStation Vue, designed to complement subscription video-on-demand services, and spearheaded Sony's entry into the virtual-reality market with the development and launch of PlayStation VR which, by the time he left Sony, had sold over one million headsets in just over a year, making it the most successful high-end VR headset.

In 2016, Andrew oversaw the merger of Sony Computer Entertainment and Sony Network Entertainment to form Sony Interactive Entertainment.

Andrew House said: "The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community. Against a background of disruption to monetization strategies within games, I believe that Bidstack's approach of contextually relevant ads can generate revenue without disrupting the user experience. It's a business that can make a significant impact in the space."

James Draper, CEO of Bidstack, commented: "It's a bit of a pinch yourself moment for me - and a huge coup for the Company. As the man who not only led the resurgence of PlayStation in this console generation, but also diversified their product offerings globally he will be a valuable asset, adding his wealth of experience and contacts, to the incredible team we've put together. For myself and the rest of the management team, it's a once in a lifetime opportunity to learn from a proven executive leader."

~ENDS~

Contacts:

Notes to editors:

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary API technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).

Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.

About the Advisory Committee

The role of the Advisory Committee is to provide advice to the Board in support of the development and fulfilment of Bidstack's strategy, goals and activities. This includes providing insight in relation to stakeholder participation, assistance with plans of action and generally contributing knowledge, ideas and skills to support the development of the business. Committee members also interact on an ad hoc basis with Directors and other relevant employees, agents and advisers.

Further details on the existing members of the Advisory Committee can be found on the following link:

https://www.bidstack.com/team/