Last checked at 4 May 2022 07:00
Bango signs agreement with privacy and identity pioneer McAfee to expand resale channels and eliminate sales complexity
Bango pioneering e-distribution of leading entertainment and productivity apps
Cambridge, UK, 04 May 2022 - Bango (AIM: BGO), the global platform for data-driven commerce, announces an agreement with McAfee Corp., a global leader in online protection. Under the agreement, McAfee has selected Bango e-distribution technology to expand its global user base through partnerships with service providers, who will bundle and resell McAfee subscriptions, helping protect more consumers around the globe.
Service providers who will benefit from this agreement include telcos, banks, health care providers, insurance companies and retailers. Bango technology improves the time-to-market through partnerships and promotions of McAfee products, removing the complexity of launching across multiple diverse channels and markets. Bango e-distribution capability enables resellers to order and deliver digital licenses according to demand, along with offer targeting, entitlement management and end customer activation on behalf of the merchant.
The Bango Platform also enables other digital merchants to get creative by bundling McAfee services with their products. For example, a cloud storage provider could offer their customers McAfee Total Protection as a sign-up incentive, or an online retailer could bundle it with a laptop sale. Hardware and software product bundles are seeing increasing uptake as the combination creates a more complete package for consumers.
Pedro Gutierrez, Senior Vice President, Global Sales and Operations at McAfee said, "Our partnership with Bango underpins our growth strategy to empower as many people as possible to confidently enjoy life online. McAfee aims to make the connected world more secure and enjoyable for the consumer, offering security and peace of mind in an increasingly digital world".
"Bango technology is chosen by the industry leaders to present product offers and bundles that excite and delight their customers," said Jim Plimmer, SVP Payment Product Strategy & Sales at Bango. "McAfee subscriptions are highly complementary to the many entertainment products distributed on demand through the Bango Platform".
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Contact Details:
Bango PLC | Liberum Capital |
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Tel. +44 1223 617387 E. investors@bango.com
| Tel. +44 20 3100 2000
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Paul Larbey, CEO | Cameron Duncan |
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Anil Malhotra, CMO Rebecca Jamieson, IR | James Greenwood Ed Phillips Will King |
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About Bango
The world's largest online merchants, including Amazon, Google and Microsoft, use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit www.bangoinvestor.com