Barr (A.G.) Regulatory News (BAG)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Roger White (Chief Executive)

Stuart Lorimer (Finance Director)

Jonathan Kemp (Commercial Director)

Andrew Memmott (Supply Chain Director)

2

Reason for the notification

a)

Position/status

As per 1(a)

b)

Initial notification /Amendment

Initial notifications

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

A.G. BARR p.l.c.

b)

LEI

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 4⅙p each

GB00B6X2KY75

b)

Nature of the transaction

Purchase of shares in relation to the A.G. BARR All Employee Share Ownership Plan (AESOP). The AESOP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are able to buy ordinary shares in the Company of 4⅙p each, using deductions from salary in each pay period, and receive allocations of matching free ordinary shares.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

40 for each PDMR

£149.52

e)

Date of the transaction

07.07.2016

f)

Place of the transaction

London Stock Exchange (XLON)