Aviva 8 3/4% Pf Regulatory News (AV.A)

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Kesa Electricals plc

2. Reason for the notification   (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights 

√

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation:

Aviva plc & its subsidiaries

4. Full name of shareholder(s) (if different from 3.):

Registered Holder:

BNY Norwich Union Nominees Limited  2,499,515*

Chase GA Group Nominees Limited 12,783,073*

Chase Nominees Limited 313,897*

CUIM Nominee Limited  1,513,600*

Vidacos Nominees Limited  38,353*

* denotes direct interest

Chase Nominees Limited 996,145

Credit Agricole Indosuez    12,264,500

Vidacos Nominees Limited  207,565

5. Date of the transaction (and date on which the threshold is crossed or reached if different):

05 March 2009

6. Date on which issuer notified:

09 March 2009

7. Threshold(s) that is/are crossed or reached:

<3% to 3% Change at Direct Interest Level

8. Notified details:

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction 

Resulting situation after the triggering transaction

Number of Shares 

Number of Voting Rights viii

Number of shares 

Number of voting rights ix

% of voting rights

Direct

Direct x

Indirect xi

Direct

Indirect

Ordinary SharesGB0033040113

29,078,896

29,078,896

17,148,438

17,148,438

13,468,210

3.24%

 2.54%

B: Financial Instruments

Resulting situation after the triggering transaction xii

Type of financial instrument 

Expiration date xiii

Exercise/ Conversion Period/ Date xiv 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

N/A

Total (A+B)

Number of voting rights

% of voting rights

30,616,648

5.78%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable xv:

The voting rights are managed and controlled by Aviva Investors Global Services Limited and Aviva Investors France SA, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:

Aviva plc (Parent Company)

Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Aviva Investors France SA:

Aviva plc (Parent Company)

Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

Aviva International Insurance Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

Aviva Insurance Limited (wholly owned subsidiary of Aviva International Insurance Limited)

Aviva International Holdings Limited (wholly owned subsidiary of Aviva Insurance Limited)

Aviva France SA (wholly owned subsidiary of Aviva Particpations SA)

Aviva Investors France SA (wholly owned subsidiary of Aviva France SA)

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

Figures are based on a total number of voting rights of 529,553,216.

14. Contact name:

Simon Enoch

Company Secretary -KESA Electricals plc

15. Contact telephone number:

020 7269 1400