ASH.L Regulatory News (ASH)

Number of Shares sold

Price received per Share

Number of Shares owned following the sale

% Holding

1,000,000

6p

5,900,000

9.89%

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Maureen Moy

2

Reason for the notification

a)

Position/status

Spouse of Non-executive director, John Moy

b)

Initial notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Ashley House plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 1 pence each

GB00B1KKCZ55

b)

Nature of the transaction

Sale of shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

1,000,000 Shares£60,000

e)

Date of the transaction

2 October 2017

f)

Place of the transaction

London Stock Exchange, AIM