Ascential Regulatory News (ASCL)

1

Details of the persons discharging managerial responsibilities / person closely associated

a)

Names

Philip Thomas

Mandy Gradden

2

Reason for the notification

a)

Position/status

Director

b)

Initial/Amendment notification

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Ascential plc

b)

LEI

213800VDXQDA7KD2IQ21

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1.7p

BQFH632

b)

Nature of the transaction

Shares acquired in satisfaction of the following options and awards:

- 2020, 2022, 2023 and 2024 awards granted under the Performance Share Plan.

- 2020, 2022, 2023 and 2024 awards and options granted under the Deferred Annual Bonus Plan.

- 2022 options granted under the Employee Savings Related Share Option Plan UK.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Philip Thomas: 689,734Mandy Gradden: 1,343,398

Philip Thomas: N/AMandy Gradden: £11,998.49

e)

Date of the transaction

8 October 2024

f)

Place of the transaction

London