ASOS Regulatory News (ASC)

22 October 2020

ASOS Plc (the "Company")

Notice of Annual General Meeting and Annual Report & Accounts

ASOS Plc today confirms that its Annual General Meeting ("AGM") will be held at 12.00 noon on Thursday 26 November 2020 at the Company's registered office at Greater London House, Hampstead Road, London, NW1 7FB.

In light of the rapidly changing developments with respect to the Covid-19 pandemic and, in particular, the UK Government's response (including the use of local lockdowns and guidance on working from home and gatherings), this year's AGM will be held as a closed meeting and will be purely functional. Shareholders will not be able to attend in person and the Company encourages shareholders not to travel to the AGM venue, as those who do will regrettably have to be turned away. Should circumstances change before the AGM such that shareholders are able to attend, the Company will update shareholders accordingly.

Shareholders are therefore encouraged to vote by appointing a proxy electronically in advance of the AGM or appointing the chair of the meeting as their proxy rather than a named person who will not be permitted to attend the meeting.

Shareholders who wish to ask questions of the Board relating to the business of the AGM can do so by sending an email to cosec@asos.com in advance of the meeting and the Company will answer these in due course.

The Annual Report & Accounts for the year ended 31 August 2020 and the Notice of Annual General Meeting have now been posted to shareholders.

Copies of the Annual Report & Accounts for the year ended 31 August 2020 and the Notice of Annual General Meeting are available on the Company's website at:

https://www.asosplc.com/investors/reports-and-presentations/2020

https://www.asosplc.com/investors/shareholder-information/agm/2020

They are also available on request from the Company at its registered office.

For further information

ASOS plc Tel: 020 7756 1000

Nick Beighton, Chief Executive Officer

Mat Dunn, Chief Financial Officer

Alison Lygo, Investor Relations

Website: http://www.asosplc.com/investors

Headland Consultancy Tel: 020 3805 4822

Susanna Voyle/Stephen Malthouse/Fay Rajaratnam

JPMorgan Cazenove (Nominated Advisor) Tel: 020 7742 4000

Bill Hutchings/Christopher Wood

Numis Securities Tel: 020 7260 1000

Alex Ham/Luke Bordewich

Background note

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels - ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS's websites attracted 233.4m visits during August 2020 (August 2019: 187.4m) and as at 31 August 2020 had 23.4m active customers1 (31 August 2019: 20.3m), of which 7.1m were located in the UK and 16.3m were located in international territories (31 August 2019: 6.4m in the UK and 13.9m internationally).

1 Defined as having shopped in the last 12 months as at 31 August